Diet Freskyta is the real thing?

How many products does The Coca-Cola Company offer? Well there’s Coca-Cola, of course, and it doesn’t take long to come up with Diet Coke, and Coke Zero. And if you really think hard, you might think about Caffeine Free Diet Coke, and oh yeah Vanilla Coke, so what maybe 10 or 12 brands?

Would you believe the number is somewhere in the vicinity of 500?

Don’t believe me? Check it out for yourself. So what’s my point? Could you imagine if they tried to cram all those brands onto one billboard? Or on the back of a business card? Despite their vast array of offerings, Coke chooses the radical idea of hanging its hat on only one hook at time, but why follow their example? After all, what do they know about building a brand?

This entry was posted in Branding Thoughts. Bookmark the permalink. Both comments and trackbacks are currently closed.
  • Doodle Delivery – Subscribe!

    Subscribe to occasionally brighten your inbox with a bundle of doodles wrapped in a few thoughtful thoughts on being a beacon in this crazy-wonderful world.
  • Search

  • Left Brain + Right Brain = My Blog

    This blog is chock full of joyful drawings and a few musings on personal branding, startups, creativity and being a beacon.

    Featured Posts

  • The Be A Beacon Show

  • Send a Free eCard

    If the drawings on this website give you a smile why not share one? I added a free ecard system so you can send "doodlegrams" to anyone you'd like. Go ahead, send a smile! Just click on the words eCard (free) below any doodle on the blog .
  • Categories


  • Archives


    Caitlín Mowbray"I adore your doodles... I swear looking at those bunnies lowers my blood pressure, calms my mind and makes me smarter. Who needs meditation when there are bunnies?"
    ~Caitlín Mowbray - Meditation Teacher, Astrologer and Soul Provocateur

    Find David on