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add confidence
When you are clear about your brand you can approach your market with focus and confidence.subtract confusion
Clean out the clutter!
Subtracting unnecessary elements makes your message crisp and memorable.divide to conquer
Know your niche. Allow your strengths to assist you in segmenting your market for better results.multiply opportunity
Consistent branding based on authenticity can help you improve partnering and cultivate loyalty. -

The Be a Beacon Show
Be a Beacon – Personal Branding with David Cohen
One of the most fun things I did in 2010 was launching a weekly podcast using Blog Talk Radio. I call the show “Be a Beacon – Personal Branding with David Cohen” (rss).
The show is streamed live each week on Mondays from 10:30am – 11am US Eastern time. Because it is live we can take calls – just dial (347) 989-8132 during the live session.
The format is informal – usually I bring in a guest to interview: people who have built interesting personal brands or have some special expertise or tools to offer to people who are building their own personal brands, such as artists, consultants, small business owners, service specialists, even politicians!
Some previous/upcoming episodes…
This episode Im pleased to welcome a guest with diverse talents and a habit of success. John Lee Saddington. John does Startups http://8bit.io, Blogging http://tentblogger.com, and People Acceleration …
Brand consultant and artist, David Cohen discusses personal branding and small business entrepreneurship in the age of social information. The show features, ideas, opinions, and visits by guests who …
Brand consultant and artist, David Cohen discusses personal branding and small business entrepreneurship in the age of social information. The show features, ideas, opinions, and visits by guests who …
Brand consultant and artist, David Cohen discusses personal branding and small business entrepreneurship in the age of social information. The show features, ideas, opinions, and visits by guests who …
Brand consultant and artist, David Cohen discusses personal branding and small business entrepreneurship in the age of social information. The show features, ideas, opinions, and visits by guests who …
Born with a passion for the unknown and adventure, artist-photographer Linka A. Odom has spent years traveling to third world countries exploring, learning and documenting diverse cultures. Linka spen …
Brand consultant and artist, David Cohen discusses personal branding and small business entrepreneurship in the age of social information. The show features, ideas, opinions, and visits by guests who …
Brand consultant and artist, David Cohen discusses personal branding and small business entrepreneurship in the age of social information. The show features, ideas, opinions, and visits by guests who …
Brand consultant and artist, David Cohen discusses personal branding and small business entrepreneurship in the age of social information. The show features, ideas, opinions, and visits by guests who …
Brand consultant and artist, David Cohen discusses personal branding and small business entrepreneurship in the age of social information. The show features, ideas, opinions, and visits by guests who …
Be Specific – David discusses the value of being specific in your marketing and brand messaging. Brand consultant and artist, David Cohen discusses personal branding and small business entrepreneurshi …
Focus – David discusses the third Beacon Principle: Focus Brand consultant and artist, David Cohen discusses personal branding and small business entrepreneurship in the age of social information. The …
Show page on Blog Talk Radio
You can also listen and review old show notes at:
http://blogtalkradio.com/david-cohen.