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add confidence
When you are clear about your brand you can approach your market with focus and confidence.subtract confusion
Clean out the clutter!
Subtracting unnecessary elements makes your message crisp and memorable.divide to conquer
Know your niche. Allow your strengths to assist you in segmenting your market for better results.multiply opportunity
Consistent branding based on authenticity can help you improve partnering and cultivate loyalty. -

praise
“Doing a session with David was gentle and curious and oh-so-enlightening.
It wasn’t until it was over that I realized he wasn’t telling me what I *should* do or what *he* thought I needed to do: he was very purposefully guiding me to my own true expression of what I’m doing in the world.
Getting off the phone, I was all abuzz. I knew how to share my mission. I could see clearly what needed shifting in my current business.
It’s like my lantern had a film on it and through gentle inquiry, David helped me clean it off. When we were done, my light was shining, my mission was glowing and I was ready to share it.”
~Tara Swiger, Writer and Teacher, TaraSwiger.com
David Cohen’s branding process is invaluable. He has been brilliant in helping me crystallize my thinking, my brand and my message. His vast experience in all arenas of social media has exposed me to numerous business opportunities. David’s services have been an integral part of my success.
~Nadia Bilchik, Editorial Producer at CNN and Owner, Greater Impact Communication
“Bloody hell David! How do you keep asking stuff that makes me want to twirl, squeal with delight, throw-up and faint at the same time?!?!”
~Rebecca Leigh, Owner, Smartfresh Writing
David’s genius is helping people realize that they already have a brand and encouraging them to learn how to consciously embrace it and use it as a vital tool for marketing their services. His Whole Brand Thinking technique is wonderfully thorough and fun to explore. He first caught my attention as a speaker where I couldn’t take notes fast enough during his presentation. I highly recommend David for one-on-one consulting and as a compelling speaker who knows how to connect with a group.
~Laurie Foley, Online Business & Marketing Coach, Laurie Foley, Inc.
David spoke to our Wednesday morning Job Transition group recently and empowered us to brand ourselves and to show ourselves in the best possible way to achieve our goals. David has a wonderful personality, is very articulate and extremely knowledgeable. His ideas and way of looking at how to attain our goals was wonderfully informative and got us rethinking how we approach the job market. David’s presentation was unique and yet sensible for today’s economy. I urge everyone to hear David speak as soon as you can!
~Hadriane Kalfus, Accounts Payable Analyst-Manager, Select Media Services
David was recommended to me as a guest speaker and he graciously agreed to present his “personal branding” topic to our C3G women’s networking group. His discussion was extremely insightful and helped many to refocus and reconsider how to present your best self and skills while in job transition. We appreciate him paying it forward!
~Jennifer Sturgeon, Volunteer, Guest Speaker Coordinator, C3G Women’s Networking Group
David is energetic and very knowledgeable. His guidance has helped Assured Installation Services focus our energy on areas that are growing our business.
David is very professional, yet personable as well. I highly recommend David and his services.
~Michael Mendenhall, CEO Assured Installation Services
David gave a presentation on “personal branding” to our C3G group recently.
He explained what personal branding is, and we gained an understanding of how important it is — how it is NOT about just shouting your name everywhere — but in fact about focusing attention on our authentic strengths and building a positive reputation.
A positive reputation then brings you more of the kind of work you want to do, the kind of work that you excel at. As a result of his speech, most of us came away feeling more focused and motivated to tell our own story (in a job search) – more confident about who we are.
Thank you, David!!
~Christine Schmidt, MBA, Sales & Marketing/ Business Analyst, Consultant
David spoke at a Dunwoody Chamber “Smart Start” event. Despite the early hour, the audience was engaged by the tips David shared to enhance the efficiency and effectiveness of promoting the companies or individuals.
~Debi Shendelman, Dunwoody Chamber of Commerce
David made an excellent presentation to our marketing group demonstrating his contemporary insight of branding and the importance of personal job search branding, His strategy is both focused and timely as it helped us all understand his ” 3 R’s” and having your last thing be ” a first impression.”
~David Unruh
“David spoke to our group of executives on personal branding, and the importance of being differentiated. As a Brand Marketing professional, I was impressed with the how David leveraged the strength of proven Brand building strategies and exercises; carrying them over into the core of successful Personal Brand building. David is truly and expert, motivator and facilitator in driving successful results for his audience and clients. I recommend David to anyone who is either searching for their next opportunity, or independent consultants who want to learn more about how to stand out.”
~Brian Stupp
David has come to speak for Hobnob on many occasions on the topic of branding. Each time he brings his vision of what a successful brand should look like and how to achieve it. For college students, it provides an interesting world-view on how to land a internship, find a career, or even decide on a major. His particular talk synthesizes the demands of the new technologically savvy generation with the profesional style of the previous.
~Charlie Cheng
David, made me think and helped me grow. His direction and focus helped kick off our 2010 in a big way! If you want to be heard above the Marketing Noise” David will help you develop your loud speaker!
~Terry Davidson, Chief Thought Officer, Digital Pictureworks
David and I have worked together on several occasions and his leadership skill are a model for anyone to follow.
David Cohen is one of those rare individuals who uses both sides of his brain to maximize results for his clients. He is not only skilled but passionate about his business and works diligently to create the best solutions.
David will work long and hard to understand what you and your business need to grow and become profitable.
~Diane Bogino, Owner, Performance Strategies, Inc.
I heard David speak at a networking meeting and it was clear that he had a keen understanding of Branding. But, David is the first person who could clearly translate the business concept to ones personal brand. During a recent job search I used David’s recommendations on the three “Rs” of branding and coupled it with his tactical suggestions to use social media. He has a deep knowledge of how to put social media to work for enhancing your brand. The result was a new career in my chosen field. Don’t just listen to David’s advise, put it into action.
~Frank Harris
David Cohen is a trailblazer in the truest sense. His greatest strength is providing people with quality services, whether through his brand therapy, consulting, or artistic contributions. I was personally moved with his advice to “Tell your story” with your brand- it help change my approach to business and I am better because of his wisdom. Highly recommended.
~Travis Levius, Founder, Photographer & Writer, MisterLevius.com
When I first met David Cohen, my first impression was that he was a low-key, highly intelligent contributor to others. Upon deeper examination, my impressions grew to include that he seemed to delve heavily into a subject matter to honor those he conversed with on a higher level.
Since that time, my impressions have grown into a knowledge. I have witnessed first hand that Mr. Cohen’s passions are ignited when helping and serving others. He is a MASTER teacher, and does so using metaphors, stories, and examples from his own life and others to connect the listener intellectually and emotionally to the subject matter. I have been lucky enough to have David look at my life, and how I am living it, and he has created an awareness in me that has resonated into my business as well as my personal life. I feel blessed indeed to call David Cohen a mentor, a colleague, and most importantly: my friend. I have recommended EVERY single participant at the Meeting of the Big Minds have council with him, and I personally guarantee that time with David and Equation Arts is time well spent indeed. Thank you David for the contributions you have made to the world….and for the yet realized contributions you have yet to make.
~Michael Flint, VP Education and Programming, International Business Academies LTD
David’s presentation was informative and interesting. General sentiment in the room afterward was that it was a topic that many people had not really thought about before as in depth as David presented it. It got the room thinking and David did a wonderful job of fielding questions afterward. He was reliable and punctual and a pleasure to work with. I would recommend him as a speaker for any future event!
~Rachael Kaplan
David came and spoke to our business association about social networking and marketing, and presented the material in a clear, concise format that helped inform our group of the benefits of this “free” type of advertising. David certainly follows his own advice: “Make a Good First Impression” with social networking!
~Beth Hermes, Self-Employed Writer/Marketing Specialist, eIRIS Marketing
I never had an appreciation for the techniques around and the power of creating an appropriate Personal/Business Brand until I met David. As both a left and right brain thinker, David is able to help his clients create a very balanced approach to creating their brand that communicates a broad awareness of the value they can bring to their clients. Part social interaction therapist and internet/social media expert, David is an expert communicator that will take whatever time is required to educate his clients – unusual behavior in an economic environment where most are focused on “completing a transaction”.
~Brian Ball, Owner & CEO, B.J. Ball & Associates, LLC
David has an amazing ability to detect the thread of a brand identity through the twists and turns of an entrepreneur’s personal and professional story. He was also not afraid to nudge me out of my comfort zone. He did so artfully, and is a pleasure to have as a thought partner.
~Karen Wade, Ph.D.
David is a true creative talent, gifted and seeing what I could not as I was stranded in the forest, unable to see the trees! His insights were on target and laser sharp. He is wonderfully supportive, accessible, and authentic in his service. I look forward to working with him going forward and recommend him entirely when your Brand needs a Therapist!
~Melissa Galt Coach | Speaker | Author,
David spoke to a group of Georgia Tech College of Computing Alumni and was able to help us better understand how to create a personal brand. He provided a thoughtful approach along with practical applications. I don’t think anyone even fell asleep at a 7:30am meeting. Nice job!
~Randy Arrowood, Partner, Fred Squared, LLC
I had the opportunity to hear David speak on the importance in the 21st century of personal branding especially in a social media age.
David is a branding maven! It was evident by every point he made about it that he is indeed a leading expert on the subject. He lays it all out and tells one of the proper steps he must take in order to be successful at creating a brand message and maintaining it in a favorable light and what can happen if it falls into disfavor in our internet era.
I highly recommend David for any personal or corporate strategic branding strategy – he is the master!
~Keith Warrick
David is an expert branding architect!
I have seen his presentation and hired him for my personal branding. He KNOWS branding, has experience in the field. He is honest and clear with his advice and message. He truly is a “branding therapist” and gives you the advice you need to get where YOU want to go.
I highly recommend him for any aspect of your personal or corporate strategic marketing or image and branding campaign.
~Jennifer Georgino
David Cohen spoke recently at a career networking event on Personal Branding. He is an excellent presenter and delivered his material with great clarity. His style is relaxed, engaging and he commands respect as a subject expert.
The audience was unanimous in its praise of David. I highly recommend him as a speaker for executive or professional branding.
~Mark Radke, Principal, Edge Healthcare Consulting
I had the opportunity to participate in a presentation that David offered on branding. I was quite impressed with his presentation and the concepts he laid out. He took those concepts and put them into actionable steps that everyone could start using immediately.
~Scott Leal
Wow! David’s delivery of his Personal Branding presentation was creative, memorable, personable, and well researched. So impressive, I am asking for his assistance with my personal brand.
~Barry Jenkins, Organizational Effectiveness Business Partner, Synovus
Dave is a talented brand specialist. I had a chance to experience David’s brand therapy before I launched my website. His insights were very helpful in shaping my personal brand. Beyond insightful, David is also very responsive and reliable. When something needed to get done, it got done.
~Dan Greenfield, Principal, BernaiseSource Media
David knows branding. I have been working with David from time to time on my company branding. He has deep insights and a sharp, fast mind.
He also taught me an important lesson for today’s economy – Branding is as important for individuals as it is for companies. Your Qalisis, linkedin, blogging are all part of your “brand” and they need to be managed… David can help.
~Roger Stix, Producer, Atlanta Business Video
In a short period of time David has helped me make some deep inroads into developing my personal brand. He has a way of helping you see yourself through a different, and powerful lens.
Thanks David!
~Cherith Harrison
David Cohen is an incredible, naturally talented brand strategist and consultant. In a world where there are literally hundreds of viable options for marketing and growing a business, David’s services should absolutely be any company’s first step.
We’ve all heard the aphorism “know thyself,” and we know the power self-realization has in our lives. Equation Arts lends that same power to businesses. The intensive, thorough, and highly creative work David does is unparalleled; it puts a spotlight on a company’s purpose, clarifying its message and its brand. A brand is the foundation upon which the entire marketing skyscraper will be built, and Equation Arts lays a rock-solid one.
~Tori Press, Principal, Red Queen Studios
David Cohen did a terrific job pulling together the brand positioning for J Phillip Partners. His Whole Brand Thinking approach was thorough, and also surprisingly enjoyable. Not only do I feel better equipped to approach future marketing projects, but going through the process has made it possible for me to address strategic decisions for my company with a deeper connection to our core strengths and values. I would highly recommend David Cohen and Equation Arts to any company leaders or individuals seeking to strengthen the foundation of their branding.
~John Kirk, CEO, J Phillip Partners
If David hasn’t already branded “The King of Branding” for himself, then he should. David is the most knowledgeable person I know about the topic of “branding”. Intelligent, trustworthy, hard-working…I can go on. I highly recommend David and Equation Arts, LLC if your business is in need of a professional identity.
~Michael Silverman, Managing Director, Silver Web Solutions
David is a fantastic netweaver and creative professional. He listens very well and that is one of the many strong qualities that he possesses, which has people talking about him in such a great light. David has connected me with several professionals who are very impressive and they were people who I was very interested in connecting with. His artistic skills and business savvy help him be very creative with the solutions he offers to his clients as seen in his work. David is a strong professional to have working on your team or as a valued partner. I recommend getting to know him and once you do you will want to find him some projects to work on so he can make you look good.
~Seth Deitchman, Financial Advisor in the Global Private Client Group, Merrill Lynch
To see more of the nice things people have said, please visit my LinkedIn profile.