Monthly Archives: March 2008

A seven-point tune-up for your personal brand

My friend Mike just sent me a link to a nice article on personal branding: Maintaining your Personal Brand Online by Jonathan Snook.  First of all, I happen to think it is one of the more attractively and readably designed blogs that I’ve seen lately, but I’m recommending the article for different reasons. Seven reasons […]
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A practical dose of efficiency

Yes, I admit it.  Sometimes I will indulge in a little high-brow, high-level or high-concept marketing-speak.  I can’t help it, it is in my nature (blame the right brain).   That’s why I am glad that I have friends like Dave Eissman to keep me grounded, and I hope you don’t mind if I give him […]
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You Can't Swim on Dry Land

Have you ever tried to walk across the bottom of the deep end of a swimming pool? It may have been fun bouncing along under the surface, but you certainly didn’t get anywhere very fast. What works very efficiently on dry land is almost completely ineffectual under the water. Now imagine trying to swim down […]
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K.I.S.S., Mr. Einstein, but why?

When it comes to writing, everyone’s favorite acronym is K.I.S.S. – Keep It Simple, Stupid. Sage advice, but have you ever asked why? Well here’s another acronym for you: S.I.S. – Simple Ideas Succeed. I often work with technology companies where the product or service is likely to be anything but simple. The desire to […]
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One down – many to go

Well it was a great morning – we had a full house for the kick-off meeting of TAG‘s newest society, Enterprise 2.0.  Our society chair and vision leader, Sherry Heyl, did a great job acting as emcee and blog-journalist.  Check out her blow-by-blow report written live during the event.  And our featured speaker, Puneet Gupta, […]
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New TAG Society – Enterprise 2.0

If you live in Georgia you probably know that TAG stands for the Technology Association of Georgia. TAG does a fantastic job of building communities around all the many facets of technology, culture and business. Its main vehicle for doing so is through the support of subgroups called societies. I’m proud to say that I […]
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