Monthly Archives: June 2010

Love, brands and forgiveness

Doubtless there are tons of marketers spending heaps of time, money and resources toward trying to make their brands lovable. Sadly, many of these efforts fall far short of that lofty goal and at best achieve a temporary state of likability. Cool features, great packaging, witty ads, attractive pricing are all dutifully studied, discussed, reviewed […]
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So say what you're trying to say.

Do you ever get word-stuck? Tongue-tied at the keyboard as it were? You know, those moments when you want to get the words out, but you’re tangled, you can’t start it right, it just won’t flow? Here’s an idea: say what you’re trying to say. But you protest – “I am trying to say it.” […]
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