Category Archives: podcast

I hear you #doodle

1521-ihearyou

2012-08-03  #1521

 

Don’t mind me, I just wanted to make an image to use on my website.  This will be used on my page about my podcast, The Be A Beacon Show.

 

http://www.EquationArts.com/2012/08/i-hear-you-doodle

 

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Be a Beacon Show: 2012-01-09 – Cubby-holes and such

When I was younger I used to get upset when people would pigeon-hole me. I would bristle at being labeled a math nerd, or later when an art critic would lump my work in with some known and established style.

It felt dismissive and lazy to me, but I look at it differently now. People are busy. They have their own problems, their own trunk full of stuff to lug around. They don’t generally mean any harm when they put you in cubby-hole. They just don’t have the time to thoroughly examine everything and every person that they encounter.

Putting you in a box that already has a label is actually a compliment: you’ve gotten enough of their attention to at least do that. It’s now up to you to do more. If you want people to “get” you then you have to build the bridge, you have to make the connection. You have to pique their interest so they want to know more, so they start to understand your context, so they can see all your marvelous differences in high relief.

Be grateful if someone puts you in one of their mental cubbies. And use that nest as a foundation for building a relationship, but also be grateful for the information you’ve been given: the label on the slot they used to categorize you is a reflection of how they understand your message, your story, your brand.

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Listen to The Be A Beacon Show: Personal Branding with David Cohen every Monday at 10:30AM Eastern Time on Blog Talk Radio.

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Another Diva Toolbox article and a few questions

I had a nice chat with Janet Powers yesterday – Janet is the Diva extraordinaire behind Diva Toolbox™, a site which has been gracious enough to post a few of my scribblings – the latest being The Title That Used To Be Your Brand. Janet shared with me some of the stats on my past articles and asked if I might be interested in joining their growing family of podcasters under the umbrella of Diva Toolbox Radio (a BlogTalkRadio partnership).

I love the Diva Toolbox™ motto: “Within you lies the ability to do anything. Find it.” I think it is a great thought for everyone. The mission of Diva Toolbox™ is to “empower, educate, and entertain women”, but that is a message for men and women alike. I’m delighted that according to Janet my posts have been well received in the almost entirely female Diva community so I’m strongly considering taking her up on the podcast concept, but I feel that what I do here isn’t exclusively for one gender, nor would my content necessarily change for the audience.

Since you know I’m an advocate for listening to your community and asking for feedback on your brand my questions to my readers of this blog are: Would you like to not just read, but listen to some of my ideas too? And if so, do you think the Diva Toolbox would be a good vehicle for that conversation? Please tweet me @davidscohen or post a comment with your thoughts. Thanks!

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ACS Young Professionals – Personal Branding Talk

Be a Beacon – speech for ACS Young Professionals (mp3)

Had a great time meeting with everybody at the American Cancer Society’s Young Professionals – Professional Advancement Series last Thursday. I made a ninja recording with my Livescribe Pulse pen so please forgive the audio quality. The whole thing is about an hour long. Big thanks to Rachael Kaplan for bringing me in and to all the good folks who made me feel so welcome.

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On the air – not quite – Technical Difficulties

My apologies to anyone trying to listen to the radio show.   We’re having technical glitches.  Reset for 1pm today.

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