Monthly Archives: June 2008

Tell me a story

We are born with a craving for stories.   Ask any parent if their kids ever ask them to read them a report or a product sheet or a market study – of course not, but “tell me a story”, that’s a common refrain.   As adults we may not climb into a lap to ask for […]
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where personal branding and technology meet

Just wanted to point you to a nice interview on Dan Schawbel’s blog with Sarah Lacy, journalist and author of Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0.  Sarah comes across as very down to earth and drops some great branding thoughts as she discusses her […]
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If you vote with soda do you call that a straw poll?

Who says branding can’t be fun… and political?  Take a lesson from Jones Soda, the oft-feted purveyors of oddball limited edition flavors and arty labels, the folks that make news every Thanksgiving with the arresting annual appearance of turkey and gravy soda. Yup, them. Well the Joneses may have outdone themselves now, and managed to […]
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