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Monthly Archives: August 2007
Have a nice day 2.0
A friend of mine has taken to closing his email with statements like “I’m having a great day, because I chose that.” or “Have the day you choose.” At first it struck me as a little bit of a heavy dip into the self-help genre, but the more I thought about it, the more I […]
Posted in Branding Thoughts, friends, love, mad scribblings, Thought for the day Comments closed
The Everything Syndrome
That Swiss army knife is great, it has everything in it, and it can do just about anything — if you don’t happen to have any real tools around. The multi-tool sacrifices the ability to do any one thing great, by trying to do everything. Unfortunately, the same is true of a lot of marketing […]
Posted in Branding Thoughts, context, mad scribblings, tools Comments closed
Trust: the best kind of asset
I’m a big fan of Seth Godin’s books, and on his blog he has a post entitled “No business model” which discusses how an altruistic act of managing a free community newsletter made by an online marketer has not only been helpful to a community, but has also had a positive impact on his firm’s […]
Posted in Branding Thoughts, trust Comments closed
Love Letters
Have you ever written a love letter? You know, that perfectly crafted, written and re-written missive intended to communicate the depth and sincerity of your affection? Not just the simple “I love you” greeting card, but a serious Cyrano-esque, sophisticated dispatch on fancy-shmancy paper? Of course you have, but have you ever sent one to […]
Posted in Branding Thoughts, customers, love Comments closed
Logo Lacking Luster?
It’s an all too common tale: In the entrepreneurial fervor of launching a new company snap decisions are made. The budget is tight, you need a business card for that first big day of networking at the chamber of commerce, and you just found out that your partner has maxed out the corporate credit card […]
Posted in Branding Thoughts, logo Comments closed
What is the opposite of "Graceful Degradation?"