Diet Freskyta is the real thing?

By DavidSCohen | Published: September 7, 2007

How many products does The Coca-Cola Company offer? Well there’s Coca-Cola, of course, and it doesn’t take long to come up with Diet Coke, and Coke Zero. And if you really think hard, you might think about Caffeine Free Diet Coke, and oh yeah Vanilla Coke, so what maybe 10 or 12 brands?

Would you believe the number is somewhere in the vicinity of 500?

Don’t believe me? Check it out for yourself. So what’s my point? Could you imagine if they tried to cram all those brands onto one billboard? Or on the back of a business card? Despite their vast array of offerings, Coke chooses the radical idea of hanging its hat on only one hook at time, but why follow their example? After all, what do they know about building a brand?

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