OK you know Julie and I have pet rabbits, right? Well when you share your home with rabbits “cute” is never in short supply. Breakfast is especially cute. I come down the stairs in the morning and they get excited – they dart around in their little pen (cute), they nudge each other excitedly (cuter), they stand on their hind legs and sniff (cutest), and sometimes one of them might even do a binky – a special little twisty twitchy hop that bunnies do (cuteness extremis). The point is they know what’s coming.
In the world of personal branding this is one target market that I have truly conquered. To the rabbits of the Cohen household my unique value proposition is clear: I am the bringer of parsley. There is no doubt in their tiny little rabbit minds. My consistent behavior in the marketplace has cemented my brand reputation. When it comes to the question of providing a leafy breakfast, every twitch, every binky says “I believe in you”.
So your product isn’t parsley and your market segment isn’t rabbits in the all-important 1-5 year old demographic. Maybe you’re looking for a job, or you offer consulting services, or you just opened a boutique… you know you’ve got something special to offer – are you hearing “I believe in you”? More importantly are you getting an “I believe in you” reaction? The bunnies never use the words, but their actions make it clear. And for that matter, it’s not what I say, but it’s the consistency of what I do that has won them over. (they may have big ears, but they don’t always listen)
Are your behaviors reinforcing your message or confusing it? Are your actions aligned with the brand image you are seeking?
The whole point of embarking on the personal branding journey is to focus what you offer that is unique and genuine, and then lower the barriers of understanding between you and the market segment that will find what you offer to be interesting, necessary and valuable. The first step is to believe in your own differentiation. The goal is an enduring and oft-repeated “I believe in you”.
We’re all divas now
No, not the cranky, whiney, spoiled, unreasonable cliché kind of diva, but more the self-empowered, in touch with your talents, no false modesty, make sure they don’t miss what you’re great at, lift everybody by sharing your talents kind of diva.
Calling yourself a diva is a bold way of declaring your permission to be active in your personal branding. That kind of diva isn’t throwing tantrums, she’s too busy bringing her best to the audience that loves her for it. That diva knows her context and knows how to differentiate within it.
So why the talk of divas all of a sudden? Where did the bunnies go? Well I won’t kid you, Diva Toolbox picked up my article: Don’t build a personal brand on what you’re merely good at… and that put divas on the brain, and I take my metaphors where I find them. 🙂
Don’t be shy about your talents. If you can hit the C above high C then you owe it to the world to show us. That’s as true of your superpower as it is of anyone else’s.