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« Be a beacon
If you vote with soda do you call that a straw poll? »

where branding and technology meet… and lay an egg

By DavidSCohen | Published: June 3, 2008

Google has done more for the practice of branding today than any other company in the world (sorry Coke). The findability of virtually everything has magnified the end consumer’s strength in the power relationship of a brand. More than any other company we can thank Google for that. Google also has been a model example of letting function lead form and creating alignment of the brand message with the delivery of the core product. It also managed to make a goofy logo, cute, friendly and meaningful to billions of people – to the point where Google’s holiday and special occasion logo variations are celebrated by faithful followers.

So Google, what’s up with the new favicon?

Google\'s new favicon \

Lowercase “g”? Where did that come from? And why the circle with the predictable, Web2.0ish shadow? OK the main Google logo was never going to win any design awards, but really is a gray egg the best you could come up with?

This entry was posted in Branding Thoughts, commentary, mad scribblings and tagged branding, favicon, Google, logo. Bookmark the permalink. Both comments and trackbacks are currently closed.
« Be a beacon
If you vote with soda do you call that a straw poll? »