Tag Archives: podcast

Be a Beacon Show: 2012-01-09 – Cubby-holes and such

When I was younger I used to get upset when people would pigeon-hole me. I would bristle at being labeled a math nerd, or later when an art critic would lump my work in with some known and established style.

It felt dismissive and lazy to me, but I look at it differently now. People are busy. They have their own problems, their own trunk full of stuff to lug around. They don’t generally mean any harm when they put you in cubby-hole. They just don’t have the time to thoroughly examine everything and every person that they encounter.

Putting you in a box that already has a label is actually a compliment: you’ve gotten enough of their attention to at least do that. It’s now up to you to do more. If you want people to “get” you then you have to build the bridge, you have to make the connection. You have to pique their interest so they want to know more, so they start to understand your context, so they can see all your marvelous differences in high relief.

Be grateful if someone puts you in one of their mental cubbies. And use that nest as a foundation for building a relationship, but also be grateful for the information you’ve been given: the label on the slot they used to categorize you is a reflection of how they understand your message, your story, your brand.

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Listen to The Be A Beacon Show: Personal Branding with David Cohen every Monday at 10:30AM Eastern Time on Blog Talk Radio.

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Posted in Be A Beacon, branding, Branding Thoughts, commentary, Doodles, podcast, Thought for the day | Also tagged , , , , | Leave a comment

Tempo and Trust

I sat down to expand on an idea that came up in conversation on my podcast today: the relationship of time and trust. And I got stuck. Stuck on a silent obstacle, a quiet logjam of thoughts – great raw material, but no flow. I rolled up my sleeves took a big sip of chai and got prepared for the fight.

I thought I was going to sit down and write a post about the relationship of time and trust, but I’m sitting here in this coffee shop doing the wi-fi nomad thing and I’m completely distracted by the music. I’m trying to unstuck this mental logjam and all I’ve got in my head is this music, this insistent energy keeping my logic all a-jumble.

Don’t get me wrong, I’m diggin’ the music, not hating on it. I don’t know who is picking the tracks, but they’ve got a serious acid jazz groove going on this afternoon with some deep Hammond B3 organ action and it’s got me in great place, but it’s the totally wrong groove for a heady round of intellectualizing and theorizing and such.

I’m in a mood to just be.

I can’t fight the draw to listen, much as I’m trying to spin the threads of a cogent argument together, and now I’m realizing, that I don’t want to fight this. Why should I? That sax is tasty, those guitar licks are nibbling at my psyche over a mellow feel and a full-as-a-fountain sound is coming from that organ. A sound somewhere between the wet metal plunk of a xylophone and the warm hum of electric clippers. Two wrongs making a right-on. Why should I fight it? Why can’t I just be? Spend a little be-me time listening and letting the rhythm drive the typing, letting the words wash up on me like the chords washing over my spine.

I can do this. I can write and I don’t have to fight for the words. I can feel and let the feel find it’s own damn path through me and cuddle up here as words on a screen.

The screen is cold, but the thought is warm and there is a pocket of flow that I know won’t last, already I can feel the slip, the self-conscious, but if I can breath and relax I might just get down one more note, I mean word, a phrase. No coda, just a rest.

And return.

It’s good to be.

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Talk, Talk, Talk, Draw, Draw, Draw

Julie stuart - Making Ideas Visible
Wow, it feels like I just started podcasting and I’m already up to episode number, now wait a second, let me get my calculator, tap… tap.. tap.., carry the one, oh yeah there it is – episode three! I know, big milestone right? But it is a big transition to go from “I’m thinking about starting a podcast” to actually have guests planned in advance – it’s exciting too! Especially when you’ve got some interesting guests on deck – and I do 😉

Tomorrow is going to be cool Julie Stuart will be joining me for episode 3 – Julie has a very cool and unique job: she is a visual facilitator, in other words she makes ideas visible. Combine the skills of a meeting facilitator, an illustrator and a mind-mapper – mix them all up with a big smile and you’re getting into Julie’s territory. When I first stumbled across her website I was wowed – I had never heard of anyone doing a job like that before! It takes talent to draw, to move ideas into images, and a lot of people with that talent would run screaming from the room if you asked them to draw while standing in the middle of a room full of people – not to mention a room full of high-powered executives. Julie’s created a brand for herself that is not only unique, but highly effective – she’s notched clients like the CDC, GE Energy, ConAgra and the National Wildlife Federation. You better believe I’m going to ask how she’s taken her talents and woven them into such an effective brand story. You don’t want to miss this one!

For those of you not familiar with Blog Talk Radio, the show is presented live and you can call in with questions. Shortly after the show is done the recording is available to download or stream at your convenience. My show is live Mondays at 10:30am EST http://www.blogtalkradio.com/david-cohen and the Call-in Number if you want to ask a question is (347) 989-8132. I hope you’ll chime in!

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Posted in branding, Live event, personal branding, social media | Also tagged , , , | 2 Comments

Stepping up to the mic. Well, the headset, actually.

I’ve taken the plunge and quietly launched a podcast. This is my first time as host of my own show on BlogTalkRadio.com. I’ve been fortunate to be a guest on several podcasts in the past, and I’ve enjoyed it immensely so I figured why not?

For this first time out I discuss two of my staples: the Awful-to-Awesome scale and The Everest Question. For future shows I hope to do less monologues and more interviews. I’ll be foraging for interesting entrepreneurs who have built personal brands based on …unusual blends of skills, unique visions, driving passions and more. I hope you’ll check out this and future shows.

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Another Diva Toolbox article and a few questions

I had a nice chat with Janet Powers yesterday – Janet is the Diva extraordinaire behind Diva Toolbox™, a site which has been gracious enough to post a few of my scribblings – the latest being The Title That Used To Be Your Brand. Janet shared with me some of the stats on my past articles and asked if I might be interested in joining their growing family of podcasters under the umbrella of Diva Toolbox Radio (a BlogTalkRadio partnership).

I love the Diva Toolbox™ motto: “Within you lies the ability to do anything. Find it.” I think it is a great thought for everyone. The mission of Diva Toolbox™ is to “empower, educate, and entertain women”, but that is a message for men and women alike. I’m delighted that according to Janet my posts have been well received in the almost entirely female Diva community so I’m strongly considering taking her up on the podcast concept, but I feel that what I do here isn’t exclusively for one gender, nor would my content necessarily change for the audience.

Since you know I’m an advocate for listening to your community and asking for feedback on your brand my questions to my readers of this blog are: Would you like to not just read, but listen to some of my ideas too? And if so, do you think the Diva Toolbox would be a good vehicle for that conversation? Please tweet me @davidscohen or post a comment with your thoughts. Thanks!

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Posted in branding, Branding Thoughts, commentary, entrepreneurs, friends, Live event, networking, Other Interests, personal branding, podcast | Also tagged , | Leave a comment

Schnicks and Stones – High Velocity Interview

[youtube=http://www.youtube.com/watch?v=THhjNMtA4gg]

Well I had some good fun yesterday visiting the High Velocity Radio show, which is part of the RadioX network.  Hosts Stone Payton and Todd Schnick really do a great job of making their guests feel welcome and giving them a chance to shine.  I had the good fortune to be on the bill with Grant Carter, CEO of Team Doctors, and Marna Friedman, owner of Mpressive Solutions and author of The Small Business that Could for Women.  We each had about 15 minutes at the mic and all got hit with Stone’s favorite zinger “Tell us about your biggest mistake.”  The whole show is almost an hour, but if you’re in a hurry there is a brief excerpt, which clocks in at 3 min. 44 sec., where I talk about how branding happens whether you intend to or not. I hope you can check it out 🙂

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    Caitlín Mowbray"I adore your doodles... I swear looking at those bunnies lowers my blood pressure, calms my mind and makes me smarter. Who needs meditation when there are bunnies?"
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