The Mirror and the Lens

We in the marketing game love to talk about processes, tools, trends, methodologies and such, but when it comes to branding I think the most important tools at our disposal are the mirror and the lens. A brand is more than the sum of its marks; it is an expression of the company, a promise to the customers, and a signpost for expectation and accountability.

To brand effectively requires introspection – a good, long, hard, look in the mirror. It is essential to understand what you look like, to know how you are perceived from the outside. You need to examine your best face and your worst hair day to know where to apply your energies and to know how you can best service the brand you’ve created. The mirror help us see ourselves, take in our own gestalt, but we need to be open to what we see when we take a look.

Once we’ve begun to see ourselves, the lens is how we focus down on trouble spots.  Examining detail, tweaking and adjusting under the microscope.  Bending our vision to see as clearly as possible the impact our corporate work flows are having on our outputs and acceptance.

The process is not linear, but a pendulum swinging back and forth between the holistic and the detailed, the gestalt and the minutiae. This motion between mirror and lens bringing context to both views and thereby creating a deep and permeating brand awareness.

Share
This entry was posted in Branding Thoughts, context, mad scribblings. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.


Warning: Use of undefined constant thematic_postcomment_text - assumed 'thematic_postcomment_text' (this will throw an Error in a future version of PHP) in /homepages/38/d219234922/htdocs/wordpress/wp-content/themes/buddymatic/library/extensions/comments-extensions.php on line 97

Warning: Use of undefined constant thematic_postreply_text - assumed 'thematic_postreply_text' (this will throw an Error in a future version of PHP) in /homepages/38/d219234922/htdocs/wordpress/wp-content/themes/buddymatic/library/extensions/comments-extensions.php on line 104
Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

  • Doodle Delivery – Subscribe!

    Subscribe to occasionally brighten your inbox with a bundle of doodles wrapped in a few thoughtful thoughts on being a beacon in this crazy-wonderful world.
  • Search

  • Left Brain + Right Brain = My Blog

    This blog is chock full of joyful drawings and a few musings on personal branding, startups, creativity and being a beacon.

    Featured Posts


     
  • The Be A Beacon Show

  • Send a Free eCard

    If the drawings on this website give you a smile why not share one? I added a free ecard system so you can send "doodlegrams" to anyone you'd like. Go ahead, send a smile! Just click on the words eCard (free) below any doodle on the blog .
     
  • Categories

  •  

  • Archives

  •  

    Caitlín Mowbray"I adore your doodles... I swear looking at those bunnies lowers my blood pressure, calms my mind and makes me smarter. Who needs meditation when there are bunnies?"
    ~Caitlín Mowbray - Meditation Teacher, Astrologer and Soul Provocateur

    Find David on Bloggers.com