Who says branding can’t be fun… and political? Take a lesson from Jones Soda, the oft-feted purveyors of oddball limited edition flavors and arty labels, the folks that make news every Thanksgiving with the arresting annual appearance of turkey and gravy soda. Yup, them. Well the Joneses may have outdone themselves now, and managed to rewrite the rules of political pollstering in the process. Check out http://www.campaigncola.com/ for “Capitol Hillary Cola” “Pure McCain Cola” and, of course, the Obama-inspired “Yes We Can Cola”. Cast your vote, and call your dentist. Friends, you just can’t make this stuff up.
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I want a jingle
Confession time, I miss the age of jingles. Sure they still linger around on radio and turn up on the odd low-budget commercial, but there was a time when jingles ruled the Earth. You younger readers might not remember “Chock Full O’ Nuts is the heavenly coffee…” but certainly you know “Plop, plop, fizz, fizz….” or the Oscar Meyer Weiner song, or the nigh-operatic “My bologna has a first name….” I’m not that old, am I? Well nonetheless, I want a jingle. Something snappy and memorable, something to look back on with nostalgia in my dotage. And why don’t more marketers have jingles? You know something like “You get more lather from Ogilvy & Mather.” Well you get the idea.
So resolved, Equation Arts needs a jingle, something with the nerdy folkiness of a Jonathan Coulton with a touch of the art school quirkiness and humor of a James Kochalka.
So I started here:
Naah, too long. Then I thought maybe Oscar Meyer was on to something with that spelling thing:
Snappy, but doesn’t really say much, so I got a little abstract:
Short, and got the essence, but where’s the company name? So for the time being I’ve settled on:
Anyone got a melody for me?