Don’t build a better mousetrap

The Better Mousetrap by David Cohen

Sometimes the good stuff leaps out at you during a random phone call. Tonight it was from my good friend David Bailey, a source of many gems, but this one I particularly liked. So, with his permission:

If your customer has a mouse, don’t build the better mousetrap. Just trap that mouse.

Don’t just focus on what you can do. Focus on solving your customer’s problem.

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