Author Archives: DavidSCohen

Disambiguate or Die

I first ran into the term “disambiguation” while hanging out with a few speech scientists at a speech technology industry conference. For them, it was serious business. When your product is speech recognition, the subtle phonetic differences between “Austin” and “Boston” can have a huge impact. Usually the fix is easy in theory, but can […]
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Diet Freskyta is the real thing?

How many products does The Coca-Cola Company offer? Well there’s Coca-Cola, of course, and it doesn’t take long to come up with Diet Coke, and Coke Zero. And if you really think hard, you might think about Caffeine Free Diet Coke, and oh yeah Vanilla Coke, so what maybe 10 or 12 brands? Would you […]
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On the Air

Well it was a great holiday weekend, and I can definitely say that the highlight for me was sitting in as a guest on Connect Grow Profit Radio. CGP Radio is an Internet radio show and podcast syndicated by BlogTalkRadio.com and hosted by Kathy Smart, CEO of SmarterIdeas, Inc. and co-founder of International Businesss Academies. […]
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What is the opposite of "Graceful Degradation?"

Today, you can buy a fairly swanky 22 inch LCD monitor for about $250. You’ll probably be able to get a 30 inch one of superior quality for the same price in less than two years. Goodness only knows how fast your processor will be then, or how much memory you’ll have, but the question […]
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Have a nice day 2.0

A friend of mine has taken to closing his email with statements like “I’m having a great day, because I chose that.” or “Have the day you choose.” At first it struck me as a little bit of a heavy dip into the self-help genre, but the more I thought about it, the more I […]
Posted in Branding Thoughts, friends, love, mad scribblings, Thought for the day | Comments closed

The Everything Syndrome

That Swiss army knife is great, it has everything in it, and it can do just about anything — if you don’t happen to have any real tools around. The multi-tool sacrifices the ability to do any one thing great, by trying to do everything. Unfortunately, the same is true of a lot of marketing […]
Posted in Branding Thoughts, context, mad scribblings, tools | Comments closed
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    Caitlín Mowbray"I adore your doodles... I swear looking at those bunnies lowers my blood pressure, calms my mind and makes me smarter. Who needs meditation when there are bunnies?"
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