Category Archives: commentary

where personal branding and technology meet

Just wanted to point you to a nice interview on Dan Schawbel’s blog with Sarah Lacy, journalist and author of Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0.  Sarah comes across as very down to earth and drops some great branding thoughts as she discusses her career and her opportunity to interview some of the innovators and success stories of Web 2.0.  Here are a few gems that jumped out at me:

” That’s the most lasting way to build a brand, one relationship at a time.”

” It just takes building your credibility and trust over time. Put another way: your brand within your small sphere is crucial to build before you can build any sort of larger brand in the world.”

and my favorite

“And second, business reporting done well are just stories about people. People love stories about people.”

Thanks Sarah and Dan for sharing this people story!

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If you vote with soda do you call that a straw poll?

Who says branding can’t be fun… and political?  Take a lesson from Jones Soda, the oft-feted purveyors of oddball limited edition flavors and arty labels, the folks that make news every Thanksgiving with the arresting annual appearance of turkey and gravy soda. Yup, them. Well the Joneses may have outdone themselves now, and managed to rewrite the rules of political pollstering in the process. Check out http://www.campaigncola.com/ for “Capitol Hillary Cola” “Pure McCain Cola” and, of course, the Obama-inspired “Yes We Can Cola”. Cast your vote, and call your dentist. Friends, you just can’t make this stuff up.

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Atlanta should skip Web 2.0

I love Atlanta. I’ve been here for almost 12 years and I think it is a great city. We’ve got millions of people,  great neighborhoods, great restaurants,  a major airport, lots of free wi-fi, plenty of diverse businesses, a healthy laptop per capita ratio in any coffee shop you should happen to wander into, but somehow I think that Atlanta is not living up to its potential as a great center for web innovation.   And I don’t think I am alone in this opinion.

I’m not saying there is no innovation here, but I think as a city we are a little behind the times.  I offer as example the reluctant adoption of Web 2.0 in Atlanta.  Web 2.0 as both  a term and a practice seems to have only grudgingly been accepted in the Atlanta business world.   Sure, there is a growing pool of adopters leading the charge at events like SoCon07 and 08, AWE, and Barcamp, but to call them early adopters would only be accurate in a geographically limited definition.  They’re early for Georgia, but not for the world.  I’d like to see that change.

I think Atlanta should skip Web 2.0.  Not skip as in miss, but skip as in skip ahead.  Instead of playing perpetual catch-up with innovation centers like Silicon Valley, Seattle, Boston and NY, we should leap-frog those places and boldly invest in our time, money, thoughts and effort in redefining the context of the Internet.  The web has become the plumbing of our lives. Business is changing, marketing is changing, socializing is changing, lines are blurring, but we drag our feet and take incremental steps toward ideas that come to us from the west coast.

There are people in this town who would like to see Atlanta at the center of the discourse – a legitimate force in shaping our collective destinies through technology and its catalytic effect on human interaction.  And there is no reason why we can’t be, but we won’t get there by being a follower.  We need to figure out what Web 4.0 is, or 5.0, or maybe dare to embrace a term that isn’t Web x.x anything, but something new, something ambitious, something risky.  We might look silly, but we also may find a point of view, a value, a context that re-centers the discourse.

Let’s start talking.

Also posted in Barcamp Atlanta, context, mad scribblings, social media | Tagged , , | Comments closed

"Soulful Excellence"

That’s a nice pairing of words; “soulful excellence”.  Highly evocative, together they smack of quality and emotion, like art – not clinical quality, like a spreadsheet.  So few pairings of words smack of anything so I just had to point them out.  I wish I could say they were mine, but alas credit must go to the remarkable Joey Reiman who uttered that phrase yesterday during a presentation for the Technology Association of Georgia’s Enterprise 2.0 Society. Yesterday we had a fabulous meeting featuring Mr. Reiman, Thinker & CEO and Elizabeth Clubb, Thinker & CSO, of BrightHouse.

Perhaps even more remarkable than the phrase itself is that it was used in the context of discussing new enterprise technology solutions.   The social computing mindset is different: powerful and enabling and dangerous to old modes of thinking.  It is changing the way we brand and the way we work.  They are becoming one. “Soulful Excellence” is evidence of that.  Chew on that phrase and watch out for more.

Also posted in Branding Thoughts, context, Live event, Other Interests, social media | Tagged , , , , | Comments closed

Don’t build a better mousetrap

The Better Mousetrap by David Cohen

Sometimes the good stuff leaps out at you during a random phone call. Tonight it was from my good friend David Bailey, a source of many gems, but this one I particularly liked. So, with his permission:

If your customer has a mouse, don’t build the better mousetrap. Just trap that mouse.

Don’t just focus on what you can do. Focus on solving your customer’s problem.

Also posted in Branding Thoughts, mad scribblings | Tagged , , | Comments closed
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