Daily Archives: June 14, 2007

The Mirror and the Lens

By DavidSCohen | Published: June 14, 2007
We in the marketing game love to talk about processes, tools, trends, methodologies and such, but when it comes to branding I think the most important tools at our disposal are the mirror and the lens. A brand is more than the sum of its marks; it is an expression of the company, a promise […]
Posted in Branding Thoughts, context, mad scribblings | Comments closed

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