Category Archives: networking

I got a little press :)

Pardon me while I toot my own horn for a second – I’m excited to say that I got interviewed for an article in this week’s Atlanta Business Chronicle. Urvaksh Karkaria wrote an article for the Technology in Motion section entitled “Execs using social media sites to brand themselves as well as their companies”. Besides yours truly, Urvaksh interviewed Atlanta-based social media consultant Toby Bloomberg and Boston area branding consultant Kirsten Dixson. Nice to be counted in amongst such talented individuals.

Look for my mug on page 7B.

🙂

Also posted in blogging, branding, commentary, personal branding, social media | Tagged , | Comments closed

live blogging at Ga Technology Summit pt3 – Ron Clark

Still doing the live blog thing at the GTS.  Next up Ron Clark (RC) – if it is like the last time I saw him I might be laughing too much to blog well, so bear with me.

Showing a classroom video.  The energy is impressive.  The podium doesn’t look big enough for RC to stand on, I wonder if he’ll try?

RC – getting kids to love learning – Origin: from North Carolina, taught to use things that were different, was teacher of the year, saw a program on schools in Harlem, and picked up and moved there to find the schools from the TV show.  Telling story of meeting an upset 13 yr old kid, convinced him to try.  1999 got job at that school.  Had kids that were all below grade level – every one of those kids have now graduated high school and most are in college.   Got them technology .   They tested ahead of their class by the end of a year.   Caught the attention of Oprah Winfrey.   Feels that “No Child Left Behind” as turned our approach upside down, we’re teaching to the bottom, and pulling the brightest down, instead of teaching to the top and getting them to raise up the rest.  Doesn’t want to leave anybody behind, but wants to keep the bar high, and keep raising it.   Wrote a song to pop star Rheanna’s music to teach order of operations to his class to learn algebra.  All his students have Zunes with lesson loaded on them – they all have  laptops from Dell.   Got huge growth in testing scores.

RC – 55 rules for setting clear expectations from students – manners, respect, structure — blending respect structure and innovative approaches.  Oprah told him to write a book so he listened,  he wrote it – she made it a book pick – and it sold!  Went to number 2 in nation on that announcement went #1 around the world.  Used funding to start the school here in Atlanta.  Teaching kids here and teaching teachers his approach.   Found a warehouse in run-down part of town, surrounded by crack houses, and prostitution.  Fought for that building because he felt it in his heart.  19 break-ins during construction – lots of theft of copper pipe.  Need to get the community involved – went to every house over 4 months and told everyone what he was doing – he was often scared. Often asked if he was Mormon.   Told people he was building the most innovative school in the world – got the community behind him – no more break-ins.   Ran out of money – got sponsors from the community, Veizon, Delta, Intercontinental Hotels.  Students can text message him live during class for nstant feedback.  Using Active Expressions, Dell sponsors laptops, got Definition 6 helping them to figure out what to do with all that technology.

RC – building world leaders -school of tomorrow. 3000 superintendants, teachers, principals from around the country visiting to observe and learn tools and techniques.   Congressmen and world leaders visiting to learn too.  Students are webcasting with kids around the world – traveling with the kids to make in-person connections – Delta is sponsoring travel.  Going around the world on spring field trips. Live video conferencing – virtual reality version of school.

RC – students take a test by running a gauntlet.  Made an online gauntlet so other schools can use the concept .

RC – non-profit – need donations – offering tours and visits. Warning every visitor has to go down the 2-story slide in the middle of the school and get “Slide – certified” – the slide is a symbol for how innovative they want to be. The model for innovation in education.

Also posted in change, commentary, Live event, love, social media, TAG | Tagged , , , , | Comments closed

New Workshop – Making the Most of Your Minute

What’s the fun of having a blog if you can’t give yourself a plug every now and again?  So here goes…

Roger Stix and I have put together a workshop to help people sharpen up their minute presentations.  For the details and a video promo visit http://atlantabusinessvideo.com/Workshop.php – I’m the big guy on the left waving his hands.

And now back to our regularly scheduled blogging…

Also posted in branding, Live event, personal branding | Comments closed

Barcamp 2 – Day 2 – Lance on Twitter

Lance Weatherby of ATDC fame is presenting on Twitter.  And he made his presentation using it.

He is putting up tweets on why people use twitter.

Once again, I should apologize to my usual readers who may not know what I’m talking about.  I’m at barcamp – a live event where a lot of technology minded people come together to talk about stuff.  They decide what to talk about while they are here.  It can get nerdy, but it is cool, and the things that happen at events like this are what shape branding nd marketing tomorrow.

Now talking about ways Twitter can waste your time.

And can Twitter be a good marketing tool.   It can be used for branding. It is a form of word-of-mouth.  It is not for “hard marketing” but it can influence, and it can be mined for trends.

It can be used for self-promotion.

Why follow people (follow is twitter terminology) ?  People you respect, admire, smart, funny, interesting.

Why unfollow?  Signal to noise ratio.  Too much tweets in a row.  Too much “A” list activity drowns out the rest.  Funny can keep you around longer (even if you’re tweets are stupid)

Theme — Be human!  Not a ‘droid or a marketing shill.

Lance is responsible for getting Sig Mosley on Twitter.

“Keep tweets sharp or go home”

Twitter tools:  Most heavy users like to use a client like Twhirl or tweetdeck, twinkle, twitterific.

Summize (now search.twitter.com), Favrd -??

Also posted in Barcamp Atlanta, commentary, Live event, Other Interests, personal branding, social media | Tagged , , , , | Comments closed

Barcamp 2 – How to get buzz without being a scumbag spammer

Wow!  A Barcamp topic with marketing appeal.

Yes, I’m still furiously tyoping this out live at Barcamp.   This is not a marketing event, it is targeted to developers and technologists, but hey sometimes world’s collide (in a good way).

Moderator is Micah Wedemeyer – hacker not marketer.  Has a couple of startups.

Assumptions from the moderator going in:

-you’re promoting a website

-your site is actually useful

-your marketing budget is small or non-existent

-maybe you’ve been accused of spamming before

Marketing is real work! (amen brother)

It won’t happen overnight

Time is your resource and you’ll spend a lot of it – think about you ROT – return on time.

Identify your taerget audience – be as specific as you can – the more qualifiers the better.

Smaller the target – easier to hit.

If you don’t know – ask your user “who are you?”   Get the info to guide your focus.

Find the bloggers – where does your community hang out online.  Bookmark the relevant sites about your community. Read the comments – check out the sites.  Try to find at least 20 blogs relevant to your community (more if you can manage the time)  Add them all to you RSS reader and check it constantly!  be on top of the timing – timing is everything.

Engage in the community – be a part of the community.   Start your own blog.  Keep your blog content to information relevant to your community.   Suggestion to hang your blog off you main domain — generally I think this is a good idea, but there are  some disadvantages.

Set up a reasonable goal – a reasonable pace for how frequently you will post.    Bloggers share two things – egos and writers block! (love that comment!)

Get involved and comment on people’s blogs.  Commenting first gets more readers.

Give yourself a “Gravatar” – basically a picture that gets associated with your email address so your picture (a logo, your face, etc) is put next to your comment – builds your brand awareness.   Reinforces Recognition.

Decide your identity when your commenting – are you you? or are you the company rep?

Link to your site from your name.  Add relevance to the conversation you are participating in.

If you write an analysis about someone else’s post always include the Trackback url.   This lets the other author know that you have written about his/her post and they will most likely check out what you wrote.   Add value – don’t just regurgitate what they wrote.

Curing writer’s block – contact the other blogger and ask for a write up.  Use their preferred contact method.  Ask, don’t beg (or hound).   Don’t oversell it.

Bloggers are powerful – getting buzz can be helped by getting in their good graces, but don’t abuse them or you will suffer a backlash and/or shut-out.

Also posted in Barcamp Atlanta, commentary, context, Live event, Other Interests, social media | Tagged , , , , | Comments closed

Steven Kloeblen to speak at TAG Enterprise 2.0

As you may know I’m on the committee for the Technology Association of Georgia’s Enterprise 2.0 Society, so I thought I would plug our next event:

This will be our biggest Enterprise 2.0 event to date. If you haven’t registered yet, it is not too late. Our very special guest speaker for September 3rd is Steve Kloeblen, IBM’s VP of Business Development for their World Development Initiative. He is doing some amazing work across the globe and has previously spoken at Wharton and Harvard Business School. Here’s the summary info:

TAG Enterprise 2.0
Date: September 3, 2008 Time: 7:30am – 9:30am
TAG Enterprise 2.0 Speaker Series: IBM – Steve Kloeblen, New Growth Platforms
Steve Kloeblen, VP Business Development – World Development Initiative, will be discussing proactive approaches to business transformation.

Special Location: GTRI Conference Center, 250 14th Street, NW, Atlanta,
Georgia 30318, Phone: 404-407-6017
http://www.gtri.gatech.edu/conference-center
To Register: https://www.123signup.com/event?id=tcttg
TAG Enterprise 2.0 Society info: http://www.tagonline.org/tag_enterprise_20.php

Also posted in Live event, Other Interests, social media | Tagged | Comments closed