Category Archives: love

Smartie-Pants

Well I suppose this is either apropos or ironic coming on the heels of my screed about divas, but I am just tickled and flattered that the fabulous Laurie Foley asked me to be her guest – her first guest, mind you – for her new podcast series called Conversations with Smart People. Perhaps that means I’m the mold that ought to be broken, but I’m going to take it as a huge compliment. One thing I know for sure is that conversations with Laurie are always fun, engaging and thought provoking. So who’s the smartie-pants now?

Keep shining!

Also posted in Branding Thoughts, commentary, mad scribblings, personal branding, social media | Tagged , , , | Comments closed

I believe in you.

Luna and Bialy star in *I believe in you*

OK you know Julie and I have pet rabbits, right? Well when you share your home with rabbits “cute” is never in short supply. Breakfast is especially cute. I come down the stairs in the morning and they get excited – they dart around in their little pen (cute), they nudge each other excitedly (cuter), they stand on their hind legs and sniff (cutest), and sometimes one of them might even do a binky – a special little twisty twitchy hop that bunnies do (cuteness extremis). The point is they know what’s coming.

In the world of personal branding this is one target market that I have truly conquered. To the rabbits of the Cohen household my unique value proposition is clear: I am the bringer of parsley. There is no doubt in their tiny little rabbit minds. My consistent behavior in the marketplace has cemented my brand reputation. When it comes to the question of providing a leafy breakfast, every twitch, every binky says “I believe in you”.

So your product isn’t parsley and your market segment isn’t rabbits in the all-important 1-5 year old demographic. Maybe you’re looking for a job, or you offer consulting services, or you just opened a boutique… you know you’ve got something special to offer – are you hearing “I believe in you”? More importantly are you getting an “I believe in you” reaction? The bunnies never use the words, but their actions make it clear. And for that matter, it’s not what I say, but it’s the consistency of what I do that has won them over. (they may have big ears, but they don’t always listen)

Are your behaviors reinforcing your message or confusing it? Are your actions aligned with the brand image you are seeking?

The whole point of embarking on the personal branding journey is to focus what you offer that is unique and genuine, and then lower the barriers of understanding between you and the market segment that will find what you offer to be interesting, necessary and valuable. The first step is to believe in your own differentiation. The goal is an enduring and oft-repeated “I believe in you”.

Also posted in branding, Branding Thoughts, mad scribblings, nofoto, personal branding, Thought for the day, trust | Tagged , | Comments closed

Last Post 2009: The Beacon Principles

Well I thought I would slide one last post under the door before saying goodbye to 2009.  It’s been a hectic year, but in some ways a great one for solidifying thoughts, testing theories, falling flat on my face, dusting off and most importantly meeting some amazing people.  People, in my view, are beacons.  They may not always be switched on, but when they are they can do amazing things.  They guide, they warn, they show the way.  Sometimes they’re in lonely places, but that’s part of the price when your job is to shine.

Look at another beacon, a lighthouse: It stands out from the shoreline, jutting up from the rocks, clearly different from the surrounding landscape. It’s context gives it meaning – put the same building in a city skyline and it becomes lost and unable to function. Move it to the middle of a field and it loses purpose.  And what is that brilliant beam that emanates from the beacon? It is focused energy – energy with purpose, a purpose clearly understood by all, but for some an absolute necessity.

Understand the beacon principles and you understand the essential questions you need to ask yourself to build your brand:

1) How are you different? Difference is the soul of branding.  Where you’re different your competitor can’t touch you. Different is what makes you memorable and can even make you indispensable!

2) What’s your context? Context is what gives meaning to your difference. Context is understanding that your difference might be irrelevant to some, but essential to others. Identify the core market, the defining context that makes you essential!

3) What’s your focus? Focus has two faces: where you put your energy and where you put your audience’s attention. Emphasize your strengths and be conscious of the expectations you set – they are the criteria by which your brand will be judged.  Do what you’re good at and get help with the rest. Start a fire by hyper-focusing your energy – once you have ignition you can spread the flame, but you’ll never catch fire if you don’t begin with focus.

As you tuck 2009 to bed and begin to the live the excitement and promise of a new year, I hope you will ask yourself the beacon questions: How am I different? What’s my context? What’s my focus? I hope you will be a guide.

I know you will shine.

Happy 2010 everybody!

Also posted in branding, Branding Thoughts, commentary, mad scribblings, personal branding, Thought for the day | Tagged , , , | Comments closed

Superheroes, a call to arms.

Love is my superpower

“Superman didn’t become Superman. Superman was born Superman. When Superman wakes up in the morning, he’s Superman. His alter ego is Clark Kent. His outfit with the big red ‘S’? That’s the blanket he was wrapped in as a baby when the Kents found him. THOSE are his clothes. What Kent wears – the glasses, the business suit – that’s the costume.” ~Quentin Tarantino

I love that quote because I believe that we all have something authentic to offer, something that makes us special, something that can make us a beacon to others if we would just let that light shine for all to see. However we don’t always trust that talent, that passion, that superpower – we hide it behind a job title, we bury it underneath professional conformity. We’re taught to fit in, not stand out, but branding is about standing out.  

Branding requires the risk of being noticed, especially when it comes to personal branding.

If you’re not noticed then your brand never has that seed from which to grow. You may be awesome, heck I’ll even go out on a not-so-skinny limb and say that you are awesome, but if we don’t know you and don’t know you for your awesomeness, well then we can’t help you and sadly we’re not going to give you the opportunity to help us.

My ambition, my purpose, my superpower if you will, is to help you to identify your difference, to give your powers names – so you can accept the mantle of your inner superhero. Yes, I’ve got a soft spot for the mavericks who were born on Krypton, but there are plenty of Earth-born humans who are mutating, who took the super-soldier serum, who’ve been bitten by radioactive spiders and feel that light burning inside. I see them all around me. I meet them every day, but they haven’t all yet come to recognize their powers or to trust them.

Kryptonite! Poisonous vapor of doubt. Kryptonite! Energy-sapping force of the dont-make wave (believed to emanate from meteorites made during the explosion of planet Me-Too). Admit it, it’s not easy to give yourself permission to stop being a face in the crowd. The life of a superhero can be super-risky, even super-embarrassing.

Have you ever worn a cape? It’s a tough look to pull off. Even Clark Kent can’t work that look because it clashes with the briefcase – it is not part of the costume, but when you dare to shrug off the Clark Kent disguise and reveal your authentic super self that’s when the cape fits – it’s not a costume it is a part of who your are. That’s when you’ll pick the color of that cape, stock your utility belt, build your secret lair… and name your powers.

“Look! Up in the sky… It’s a bird… It’s a plane… It’s you!”  Super.

Also posted in branding, Branding Thoughts, change, mad scribblings, naming, personal branding, trust | Comments closed

live blogging at Ga Technology Summit pt3 – Ron Clark

Still doing the live blog thing at the GTS.  Next up Ron Clark (RC) – if it is like the last time I saw him I might be laughing too much to blog well, so bear with me.

Showing a classroom video.  The energy is impressive.  The podium doesn’t look big enough for RC to stand on, I wonder if he’ll try?

RC – getting kids to love learning – Origin: from North Carolina, taught to use things that were different, was teacher of the year, saw a program on schools in Harlem, and picked up and moved there to find the schools from the TV show.  Telling story of meeting an upset 13 yr old kid, convinced him to try.  1999 got job at that school.  Had kids that were all below grade level – every one of those kids have now graduated high school and most are in college.   Got them technology .   They tested ahead of their class by the end of a year.   Caught the attention of Oprah Winfrey.   Feels that “No Child Left Behind” as turned our approach upside down, we’re teaching to the bottom, and pulling the brightest down, instead of teaching to the top and getting them to raise up the rest.  Doesn’t want to leave anybody behind, but wants to keep the bar high, and keep raising it.   Wrote a song to pop star Rheanna’s music to teach order of operations to his class to learn algebra.  All his students have Zunes with lesson loaded on them – they all have  laptops from Dell.   Got huge growth in testing scores.

RC – 55 rules for setting clear expectations from students – manners, respect, structure — blending respect structure and innovative approaches.  Oprah told him to write a book so he listened,  he wrote it – she made it a book pick – and it sold!  Went to number 2 in nation on that announcement went #1 around the world.  Used funding to start the school here in Atlanta.  Teaching kids here and teaching teachers his approach.   Found a warehouse in run-down part of town, surrounded by crack houses, and prostitution.  Fought for that building because he felt it in his heart.  19 break-ins during construction – lots of theft of copper pipe.  Need to get the community involved – went to every house over 4 months and told everyone what he was doing – he was often scared. Often asked if he was Mormon.   Told people he was building the most innovative school in the world – got the community behind him – no more break-ins.   Ran out of money – got sponsors from the community, Veizon, Delta, Intercontinental Hotels.  Students can text message him live during class for nstant feedback.  Using Active Expressions, Dell sponsors laptops, got Definition 6 helping them to figure out what to do with all that technology.

RC – building world leaders -school of tomorrow. 3000 superintendants, teachers, principals from around the country visiting to observe and learn tools and techniques.   Congressmen and world leaders visiting to learn too.  Students are webcasting with kids around the world – traveling with the kids to make in-person connections – Delta is sponsoring travel.  Going around the world on spring field trips. Live video conferencing – virtual reality version of school.

RC – students take a test by running a gauntlet.  Made an online gauntlet so other schools can use the concept .

RC – non-profit – need donations – offering tours and visits. Warning every visitor has to go down the 2-story slide in the middle of the school and get “Slide – certified” – the slide is a symbol for how innovative they want to be. The model for innovation in education.

Also posted in change, commentary, Live event, networking, social media, TAG | Tagged , , , , | Comments closed

Have a nice day 2.0

A friend of mine has taken to closing his email with statements like “I’m having a great day, because I chose that.” or “Have the day you choose.” At first it struck me as a little bit of a heavy dip into the self-help genre, but the more I thought about it, the more I liked the idea.  I know for myself there have been times when how I chose to react to an event or obstacle made a huge difference in the eventual outcome.  My friend’s email salutation helps remind the folks that he interacts with that choosing to take a positive view and to separate stimuli from disposition are habits that we can learn and practice.  The more people who put the habit into practice, the better the world becomes.  It’s a prosumerist’s “Have a nice day”.   And it just might be viral: today my morning status update on Facebook was “David Cohen is choosing to have a great day”, and it may seem corny, but I have to say that typing it in and hitting submit felt pretty darn good.  Now here’s the tricky bit – a few moments ago, I had a lousy phone call, and learned some disappointing news.  Instead of sulking I decided to write this post, and in doing so I got back into that positive mindset that I felt when I wrote that status update this morning.  My great day is back on track – because I chose that. Pass it on.

Also posted in Branding Thoughts, friends, mad scribblings, Thought for the day | Comments closed
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    Caitlín Mowbray"I adore your doodles... I swear looking at those bunnies lowers my blood pressure, calms my mind and makes me smarter. Who needs meditation when there are bunnies?"
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