Category Archives: commentary

A visit with The Passionate Entrepreneur

I recently had a great time visiting with Kenneth Brown, The Passionate Entrepreneur. Ken is a multi-media machine so I was delighted when he invited me for an interview session on his BlogTalkRadio podcast. You can check it out here:
http://www.blogtalkradio.com/e3c/2010/02/12/what-is-your-personal-brand

I’ve actually been considering giving the BlogTalkRadio format a try, perhaps even doing some live “Brand Therapy” sessions to give listeners some insights into what I call the Whole Brand ThinkingTM process. I’d love to hear from you if you like the idea, or if you think you might be interested in being the subject of such a session.

Also posted in branding, Branding Thoughts, Live event, networking, personal branding, Workshops | Tagged , , , , | Comments closed

Getting down to fundamentals – making Brand Therapy more accessible

In the last couple of years I’ve found myself steering more of my time, attention and business towards something I’m very passionate about: that is helping people to get a handle on the things that they have to offer that are truly different, special and valuable, and then helping them to connect with a community, a market, an audience that values the very difference they bring. Then we work on how to tell the story so that those who value what you have to offer don’t miss you or overlook you because you haven’t made that story prominent or clear enough. I want everybody to have the opportunity to do more of the work that they are excited about – the work that stirs up their energy, that taps their skills and brings out their best. That also means I’d like to liberate them from having too much of their time filled with the work that they are just adequate at – the stuff you say yes to because you need to pay your bills or because you’re too polite to say no, but it’s not the stuff that gets you jazzed, the stuff that taps into your particular flavor of awesome.

I think that words can help people steer their vehicle away from the merely adequate (or worse yet, the suppressed and oppressed) and get on a course toward the awesome. But the words don’t just drop out of the air. It takes introspection, it takes reflection, it takes a search for patterns, habits, values and often a process of giving yourself permission to change. In my personal branding practice I help people through all of that, and then I capture the words that become the identifier, the entry point to make brand connections. It’s an intensive process, in fact that’s where the term brand therapy came from – I didn’t make that one up, it was one of my clients who said it first, but I loved it – it stuck. And you know what? I LOVE MY JOB! But I can’t work with everybody. There isn’t enough time, and I realize that unlike a big corporation, individuals be they business people, freelancers, artists, entertainers, coaches, consultants, or folks in career transition, aren’t all going to be in a position to enlist the one-on-one attention of their own personal brand therapist.

I’ve decided that this year I want to develop some offerings that are more accessible – entry points, if you will, that will allow more people than I could reach one-on-one to explore the concepts behind branding and learn how they can apply them to their own goals, businesses, and talents. I’ve got a few things in production that I will be releasing over the course of the year, but the first offering is a teleseminar: Personal Branding Fundamentals: Be a Beacon. In this three session class I will explore the fundamentals of personal branding, go over why and how the Internet has changed your opportunities and some of the risks of sitting on the fence, and then we will dive into the Beacon Principles to give you a foundation for effectively restating your personal brand. If you’ve been struggling with how to tell your story, if you know you’ve got something great to offer the world, but aren’t getting recognized for the value you could bring, then I hope you will consider beginning the process of exploring your foundation and clarifying your message. You can’t just aspire to reach your dreams. You’re going to have to perspire too.

And remember, when you shine you make it easier for all those around you to shine too.

Also posted in branding, change, Live event, love, personal branding, Workshops | Tagged , , | Comments closed

Smartie-Pants

Well I suppose this is either apropos or ironic coming on the heels of my screed about divas, but I am just tickled and flattered that the fabulous Laurie Foley asked me to be her guest – her first guest, mind you – for her new podcast series called Conversations with Smart People. Perhaps that means I’m the mold that ought to be broken, but I’m going to take it as a huge compliment. One thing I know for sure is that conversations with Laurie are always fun, engaging and thought provoking. So who’s the smartie-pants now?

Keep shining!

Also posted in Branding Thoughts, love, mad scribblings, personal branding, social media | Tagged , , , | Comments closed

We’re all divas now

No, not the cranky, whiney, spoiled, unreasonable cliché kind of diva, but more the self-empowered, in touch with your talents, no false modesty, make sure they don’t miss what you’re great at, lift everybody by sharing your talents kind of diva.

Calling yourself a diva is a bold way of declaring your permission to be active in your personal branding. That kind of diva isn’t throwing tantrums, she’s too busy bringing her best to the audience that loves her for it. That diva knows her context and knows how to differentiate within it.

So why the talk of divas all of a sudden? Where did the bunnies go? Well I won’t kid you, Diva Toolbox picked up my article: Don’t build a personal brand on what you’re merely good at… and that put divas on the brain, and I take my metaphors where I find them. 🙂

Don’t be shy about your talents. If you can hit the C above high C then you owe it to the world to show us. That’s as true of your superpower as it is of anyone else’s.

Also posted in branding, Branding Thoughts, mad scribblings, personal branding | Tagged , , | Comments closed

I4U Newsletter Ends – Sign of Things to Come or a Last Gasp?

Like many of you out there, I have a bit of technolust. I like gadgets. I own a modest collection of tech gear, and I have a drawer full of retired power cords and adapters, but more to the point, I like to be in the know about the new stuff. The gizmos and thingamajigs that push the envelope or hint at cool features that might just become mainstream. Of course most don’t, but that is part of what makes it interesting. So for these reasons one of the few newsletter that I used to look forward to appearing in my email inbox was the eye-jolting green missive put together by Luigi Lugmayr & company over at I4U. It was a newsletter that did a great job of sticking to their mission – they brought you the new stuff. It felt more informative than sales-y. Like I might actually have the jump on other nerdy friends when it came to discussion of cool new laptops or innovative portable electronics. Well imagine my surprise when instead of their usual array of thumbnails of interesting gadgets I received this note:

Hello I4U News Readers,

This is our last weekly I4U Newsletter. We feel that email newsletters have had there time and are not the preferred way anymore to receive our news.
Thank you for being a subscriber and I hope you will continue to read I4U News for you daily technology news and shopping tips.

Please consider to follow us on Twitter and subscribing to our RSS feed.

I mean what’s going on here? The company is continuing on, but the newsletter is going away? Is this a sign of new marketing truths from a progressive company that has always had it’s eye on the future? Or is this a last gasp of a failed campaign? Perhaps they got the reach, but couldn’t convert the readers, or maybe the readers simply stopped opening it because we’re all so flooded these days with a zillion more newsletters than ever before.

So why do I care, and why should you? It’s not because I thought that this newsletter was cool – that’s too subjective. It’s the mystery that gets me. It doesn’t cost much to put out an e-newsletter, especially if you’re already aggregating the content for other purposes, which is exactly what I4U does. So it’s cheap to produce, and VERY measurable. That’s something we like in the marketing department. That’s why there is such a glut of newsletters heading your way everyday. We get to measure what happens: we know what gets opened, we know if you click, and if we’ve planned our landing pages right we know if that click led to a conversion. These things make a marketer get up early in the morning with a big smile, because what you measure you can tune.

But I4U is throwing in the towel on its newsletter contender. How low does the threshold of response have to dip to make the superior measurement ability not worth the effort? Have they found equal or better measurement through Twitter and RSS? I want to know and unless you’ve got unlimited time and resources for your marketing department, you should want to know too.

Also posted in branding, change, social media, tools | Tagged , , , , | Comments closed

Plugins for the brain – WordCamp Atlanta 2010

I'm going to WordCamp Atlanta!

Well I had a fun time last night at the kick-off of Atlanta WordCamp held over at SCAD’s Atlanta campus. Saw a lot of great folks from the Atlanta web/social media scene and a bunch of Twitter friends. It was great to see Amani Channel of Visual Eye Media running a session. However, my favorite session from last night was Topher Kohan‘s talk on SEO tips for WordPress. He’s a big advocate for many of the plugins offered by Yoast so I’ll have to check some of those out. He also stirred up a smidgen of controversy over the merits of the Thesis theme/framework.

Today there are a lot of appetizing sessions on the menu. I’m torn between attending Rusty Tanton‘s analytics integration discussion or Ryan Imel‘s talk on parent/child theming. In the afternoon I think I’ll stick mostly to the developer track until the last slot where it is going to be another coin toss between Dave Coustan‘s content strategy discussion and Tessa Horehled‘s "Making your blog your business: Scale & Monetization"

There’s a lot of other great stuff so it was tough to choose. If you’re there today, I hope you’ll please find me and say hello. 🙂

Also posted in blogging, Live event, Other Interests, php, social media | Tagged , , , , | Comments closed
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    Caitlín Mowbray"I adore your doodles... I swear looking at those bunnies lowers my blood pressure, calms my mind and makes me smarter. Who needs meditation when there are bunnies?"
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