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Author Archives: DavidSCohen
Announcements: Begin blogging article and a seminar
Just a couple of quick announcements: 1. I’ve put together an article for those of you readers who haven’t gotten started blogging yet: Getting Started Blogging (and Branding) 2. I’ll be teaching 1/4 of a new two day course called Slingshot Seminars targeted to the needs of small businesses. Think of it as a two […]
Posted in Branding Thoughts, Live event, Other Interests Tagged branding, class, marketing, seminar, small business Comments closed
I want a jingle
Confession time, I miss the age of jingles. Sure they still linger around on radio and turn up on the odd low-budget commercial, but there was a time when jingles ruled the Earth. You younger readers might not remember “Chock Full O’ Nuts is the heavenly coffee…” but certainly you know “Plop, plop, fizz, fizz….” […]
Posted in Branding Thoughts, mad scribblings Comments closed
Tell me a story
We are born with a craving for stories. Ask any parent if their kids ever ask them to read them a report or a product sheet or a market study – of course not, but “tell me a story”, that’s a common refrain. As adults we may not climb into a lap to ask for […]
Posted in Branding Thoughts, commentary, networking Tagged branding, networking, story Comments closed
where personal branding and technology meet
Just wanted to point you to a nice interview on Dan Schawbel’s blog with Sarah Lacy, journalist and author of Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0. Sarah comes across as very down to earth and drops some great branding thoughts as she discusses her […]
Posted in Branding Thoughts, commentary, personal branding, social media Tagged commentary, Dan Schawbel, Sarah Lacy, web 2.0 Comments closed
If you vote with soda do you call that a straw poll?
Who says branding can’t be fun… and political? Take a lesson from Jones Soda, the oft-feted purveyors of oddball limited edition flavors and arty labels, the folks that make news every Thanksgiving with the arresting annual appearance of turkey and gravy soda. Yup, them. Well the Joneses may have outdone themselves now, and managed to […]
Posted in Branding Thoughts, commentary, mad scribblings Tagged brands, clinton, jones soda, mccain, obama, politics Comments closed
Another announcement – PWA Fundraiser