Author Archives: DavidSCohen

Jim Cramer has got a branding problem

Jim Cramer, the Mad Money man, Mr. Silver Lining, has a branding problem. He’s the boy who cried “wolf”. Not the boy at the beginning of the story, but the boy at the end, the one that everybody should be listening to, but they ain’t. I’ve been spending the past few days flat on a […]
Posted in Branding Thoughts, commentary, mad scribblings, personal branding | Tagged , , , | Comments closed

Steven Kloeblen to speak at TAG Enterprise 2.0

As you may know I’m on the committee for the Technology Association of Georgia’s Enterprise 2.0 Society, so I thought I would plug our next event: This will be our biggest Enterprise 2.0 event to date. If you haven’t registered yet, it is not too late. Our very special guest speaker for September 3rd is […]
Posted in Live event, networking, Other Interests, social media | Tagged | Comments closed

Apple has a branding problem

What’s that you say?  Is this heresy?  Apple, your favorite example, the paragon of branding, the lords of iEverything – that Apple?  A branding problem?! Surely you jest! Well I hate to say it, but it is true.  Apple has a branding problem, and its name is Steve Jobs. Now don’t get me wrong,  I […]
Posted in Branding Thoughts, mad scribblings | Tagged , , , | Comments closed

Stars in our eyes – Ideablob award to Atlanta entrepreneur

Thanks to my friend, Mike Schinkel, I spent last Friday evening at a cool little awards ceremony hosted at the Fernbank Science Center.   The event was a special gathering to recognize a local entrepreneur and PhD candidate, Jessica Hammock, and to present her with a photo-op-ready oversized check for $10,000 to help her lauch her […]
Posted in commentary, Live event, networking, Other Interests | Tagged , , , , | Comments closed

Interview on Atlanta Business Radio

Just a quick note to mention that I was interviewed recently on Atlanta Business Radio. Hosts Amy Otto and Lee Kantor made me feel right at home as we discussed how the Internet has impacted the way we brand and some tips that small businesses can learn from the big ones. Click here: David Cohen […]
Posted in Branding Thoughts, Live event, networking, personal branding | Tagged , , , | Comments closed

Dancing + Chewing Gum = Joy, Courage and Leadership

I’d like to thank Jennifer A. Jones and Dan Greenfield for calling to my attention a wonderful video and a great story that I feel demonstrates the best of what branding should be. [youtube=http://www.youtube.com/watch?v=zlfKdbWwruY] A fellow named Matt Harding has been traveling the world and marking each location visited with a short video of himself […]
Posted in Branding Thoughts, commentary | Tagged , , | Comments closed
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    Caitlín Mowbray"I adore your doodles... I swear looking at those bunnies lowers my blood pressure, calms my mind and makes me smarter. Who needs meditation when there are bunnies?"
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