My friend Mike just sent me a link to a nice article on personal branding: Maintaining your Personal Brand Online by Jonathan Snook. First of all, I happen to think it is one of the more attractively and readably designed blogs that I’ve seen lately, but I’m recommending the article for different reasons. Seven reasons to be exact. Actually seven very practical tips for stepping up your engagement in your personal brand, that Mr. Snook has thoughtfully provided. I won’t spoil his thunder, but I will say that I think these are good, easy to do steps that will help raise your recognizability online. And as you know that is the first of the three Rs of branding.
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where personal branding and technology meet
Just wanted to point you to a nice interview on Dan Schawbel’s blog with Sarah Lacy, journalist and author of Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0
. Sarah comes across as very down to earth and drops some great branding thoughts as she discusses her career and her opportunity to interview some of the innovators and success stories of Web 2.0. Here are a few gems that jumped out at me:
” That’s the most lasting way to build a brand, one relationship at a time.”
” It just takes building your credibility and trust over time. Put another way: your brand within your small sphere is crucial to build before you can build any sort of larger brand in the world.”
and my favorite
“And second, business reporting done well are just stories about people. People love stories about people.”
Thanks Sarah and Dan for sharing this people story!