Category Archives: commentary

live blogging at Ga Technology Summit pt2 – Top 10 innovators

More live-blogging at the Ga Technology Summit (hashtag #gts09).  For more info on live-blogging see previous post.

Dennis Zakas  (DZ) chair of Innovation committee for TAG recognizing the Top 10 innovative companies.

DZ – Thanking the committee members for their role in making this a vital summit.  Showcasing the innovation in the state – diversity of industries, large number of applicants. Process pick a top 40 then choose top 10 finalists.  Competition, that is not based on financials, but on innovation, disruption, technology.  Quick 3 minute presentations coming up from the Top 10 on why they are innovative.

DZ – see the TOp 40 displayed in the lobby – vote for winners

1. Suniva – CTO speaking – spin-off from GaTech – photovoltaic – solarcells – sunlight to electricity with zero emissions. Valu chain and Value prop – buys silicon solar cells – make cells to sell to consumers, builders.  Make superior quality solar cells at low-cost and high efficiency – seeking parity with fossil fuels in cost and efficiency.  2008 went into full production, 32 megawatt capacity, customer orders over $1billion, pipeline twice as much.  Best in class efficiency 17-18% – reaching 20% with next generation screen printing technology.  US innovation, quality and jobs.

2. Acculynk – fighting online fraud -$ 3.7 Billion in US.  3/4 cost eaten by vendors.  Only company to enable online PIN based transactions – Take POS concept to the internet.  Good for banks, consumers, and vendors.  Online pinpad that plugs into the merchant – scrambled and encrypted technology – take the debit card from your wallet and the PIN in your head to the online transaction. PIN never in the clear.  Get X/Y cordinate of mouse, not the number – so hard to fake/intercept.   300million debit cards is the potential user base.

20 minute intermission.  Be back soon 🙂

And we’re back..

3. Unicoi – embedded solutions of IP Media Devices, mobile, automotive devices.   Fusion-embedded networking and cellphone suite – develop interface to be customized for each client – new VoIP webphones coming out using the technology

4. PlayON Sports – helping content owners stream video to broadcast live events – connect with fans further down the chain – youth baseball, college lacrosse, community soccer league, etc.   Event manager software fo full user contorl of scheduling and config.   Tools for use in the field Production Manager with built in production graphics – score boards, etc.

5.  Pramana – thwarting malicious bots – automated traffic – human beings are becoming the minority on the Internet – this is a problem.  Captcha is the better know way toapproach this problem.  Correlation engine is a shield for web property to detect bot traffic – Forbes called them “invisible captcha”  – trying to protect Human Reputation online.  Technology licensed from GaTech.

6. SecureWorks – separating the good guys from the bad guys – 300 employees – targeting financial institutions, government, retail. Compliance Central – get client’s vendors into compliance.  LogVault – fault-tolerant log retention. Web App Security Service – web layer smart firewall fo protection from cyberattacks

Pause from Top 10 presentations to hear Tino Mantella’s (TM) state of the industry report:

TM – focusing on Georgia’s positioning, not an economic forecast. High-level overview of 176 page, 6 month study.  Data and feedback gathered from 500 respondents.  Comparing with CA TX, MA, FL, NC.  Downloadable from tagonline.org.

TM- Ga – significant drop in female technology graduates, but Ga still leading and highest percentage of women-owned technology businesses.  Need to do better, but proud of our lead.

TM- we are a leader among benchmark states.  Ga Tech outspent MIT on innovation and research.  Only beat by Johns Hopkins

TM – VC funding has more than double – 5% increaase over 2007.  Software largest funding slice, Energy tech growing and now number two

TM – Ga ranks low by comparison to average VC deal size against benchmar states, but neck-and-neck with NC and MA.   Still not getting our fair share against overall US tech investment.

TM – Ga entrepreneur’s get most of their funding from personal cash and friend’s and family, some angel money – more dependence than MA and CA – majority have to bootstrap.  We’re way behind CA and MA in funding startups

TM – Entrepreneurs coming up shor in other resources behind funding, and the entrepreneurs feel that state support is low.  Where is the grant money?  Very dismal, but improving employment growth.   We’re 10th largest tech employer in nation, but we need more growth to hold or improve the position. Software and IT services are largest employers, telecom is next but shrinking, bio-sciences is growing, but employment loss is happening.  IPOs zero in Georgia in 2008.  M&A is best exit strategy for tech companies in GA. 82% of buyers from out of state.  Our best are leaving the state.

TM – Momentum and Challenges – creating opportunity.  Education – STEM – science, tech, engineering, math

TM – HOPE scholarship still putting a lot of students in play, Universities investing heavily in R&D.  VCs say they are willing to invest in good deals here.  Need to make them aware of the deals.   Capital and funding is number 1 need of Ga entrepreneurs.

TM – we need investment in money and TLC for growth in US and Ga.

Now back to Top 10 Innovators

7. CCP North America Games – began as White Wolf – book and game company – Crowded Control Productions.  EVE online massively muliplayer game.  World’s largest single online game server – military grade world’s fastest storage, 10 times the capcity of the industry.  100o players in one space battle concurrently.  Amazing graphics engine.  Game experience video is shown – it is impressive.

8. Purewire – protecting people from malicious people places and things online.   SaaS web security service.  Analyze traffic – checking corporate policy, attacks, etc

9. Asankya – worked with gov’t military, selling network service to companies providing cloud apps – improves application throughput up to 20x performance. New apps – new acceleration.  Cloud application acceleration – projected market for cloud apps $72 B.   Technology developed at Ga Tech.   Pushes packets through network faster, in the right order. Works for one way, two way, encrypted, etc.  Video demo at table. Best in class acceleration.

10. NanoLumens – world’s largest flexible video displays – thinner and lighter than LCD or Plasma – going after outdoor advertising market – $25B and growing market – Flat or curved wall – former CTO of Philips on the team.  Flexible displays made of small rigid parts, “Nixels” on flexible circuits.  Reduces volume, weight and power usage.  Can be rolled to ship!  62% less weight – 80% more energy efficient. Holding up a working product – incredible thin and flexible display.

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live blogging at Ga Technology Summit pt1 – Thomas Friedman

Okay,  if you’ve read this blog before you know what live-blogging is all about – rapid-fire stream-o-consciousness writing from a live event.  It won’t be polished, but it will be real.

Taking the stage now at the Georgia Technology Summit is Thomas Friedman, author of Hot Flat and Crowded, and the World is Flat.

TF – stands for me horribly paraphrasing Thomas Friedman.  I don’t type fast enough to give real quotes unless they’re really short.

TF – worried that US has lost it’s lustre. He’s pissed off at a billboard – advertiser dissing America for the lack of innovation.  But despite the hype we are exploding with innovation.  Excited about ET — energy technology.   The World is getting Hot Flat and Crowded.  The Hot comes from global warming – Al Gore stuff — 2 degrees different in average temperature.

So the world has a fever – that’s not a bad way to explain it.

TF – we’re 6 degrees away from being an iceball

Now I’ll really sleep well tonight.

TF – Thomas Friedman says too many Americans – we need to make Americans more sustainable.  Crowded – is about population growth.   We’re adding a billion people in 20 years.  We’ve got 6.2 billion now in 2053 forecast is for 9+ billion.   More people added between now and then, then were around when he was born.

TF- 5 global megatrends

TF – a billion lightbulbs = 20,000 metric tons.   Stats on what if you put them on – there is a number, but just too much.   Flat is the impact of the globe catching up with living like we do, and rapidly ramping up there consumption of resources and energy, and of course, outputing waste, carbon, BTUs etc. Other countries are “sprouting” Manhattans – cities springing up in deserts.

TF – said to his wife that everyone is getting hybrid cars (ironically) – the emergence of these new cities are causing energy consumption to vastly outpace any of these efforts to reduce energy usage.
TF – 300 million people living like US = an Americome (sp?)  a unit of measure to help understand the increase of global consumption.

TF – first law of Petropolitics – showing a slide –

I can’t read the handwriting on the slide, looks like an oblique baseball diamond – I don’t think that is what he meant to communicate

TF – the freedom index for countries (petrol states) that depend on oil for their GDP-  as price of oil goes down, the pace of freedom goes up, and vice versa.

TF – Bahrain -first arab gulf state to start running out of oil, also first  to adapt more democratic principles.

TF – “global weirding” – not global “warming”, but “weirding” – warm is too nice a word.  Things will get weird (and not nice).  If we keep adding greenhouses gases, we will raise the temp – and the problems.  2 questions.  Who’s making hot? and Doesn’t Gore owe us all an apology?  We have introduced so much CO2 into the atmosphere  that we don’t know what climate effects are natural and which ones are caused by human actions.   Are we making it hot or is Mother Nature?   So now the Al Gore question – he monitored a talk with Al Gore – told him he should write an op-ed piece apologizing for “completely underestimating climate change”  – that would be an attention getter.  Climate model is changing rapidly. Showing slide of greenland in 1992 compared to 2002 showing snow melt – dramatic increase.  Summer 2007 lost twice the ice than is in all the Alps.

TF- showing slide of British Columbia – pine beetle devastation – pine beetle not getting knocked back by winter the way it used to be so it is running rampant destroying forest.

TF – 1.6 billion with no connection to the energy grid.   This will be devastating as the world gets more hot flat and crowded.   Will amplify poverty. Fall behind, no Internet, no power to get water in droughts. Students in Guinea doing homework in parking lots because thats the only place with light at night.

TF – last of the mega-problems loss of bio-diversity – extinction and near-extinction of species. “We are in the age of Noah”  – human intervention the only thing keeping some species alive.   Two turtles in captivity in China, last of their species and they are trying to get them to mate – no luck yet. Word that will disappear from the dictionary – “later” – Later was a luxury for previous generations.   Everything changing too fast now, nature was once unlimited, now “later” is gone. Later is over.  If you’re going to save something you have to save it now.

So now is Thomas going to give us any hope?

TF- Looks like we’re cooked.  Or is a list of opportunities masquerading as insoluble problems.   They all have the same solution.

  • Energy and Natural Resources Supply and Demand
  • Petrodictatorship
  • Climate Change
  • Energy Poverty
  • Biodiversity loss

TF-Abundant cheap clean reliable electrons – solves all of the above problems – Energy Technology is the key – own ET and you own security, global respect.  It has to be the United States of America, or we’re in deep doo-doo.  Someone has to solve it – We need to be “big in big things”.

Give the guy a glass of water, would ya?

TF – “Green is the new Red White and Blue” – green revolution- sarcastic “everyone’s a winner” have you ever been to a revolution where noone got hurt?  That’s not a revolution that’s a party. You’ll know it is a revolution when somebody gets hurt.  Change or die – when that’s the choice that’s when you’ll know the green revolution is really here.  when the word Green has disappeared that’s when you’ll know we won.  When a car isn’t designated as a green car, because normal means green.

TF – We’re trying to prevent the  doubling of CO2 since the dawn of the industrial age.  Massive build out – if we were only using Nuclear Energy to solve the problem = 1 new plant every day for 36 years(not sure if I got the number right)

TF – believes in capitalism – got to make this an issue of innovation not regulation.  This is a problem for engineers not regulators.   Get 10000 to try thousands of ideas, and get the best out there and build an eco-system for innovation.   Eco-system for innovation guy.  Price signals for innovation.  Stimulate the inventors in the garages and find the ideas that can change thing.   Differnece between IT and ET – IT was a greenfield, there was no incumbant, no competitive pre-existing, cheaper thing in the way.  The new Energy Technology has to be cheaper than what was before, need tax incentives to stimulate this, make it viable. Technologies vs. Commodities – price responds differently to demand.

This is the “tragedy of the commons” in action.  Without outside stimulation (government encouragement through policy and tax breaks) there is not sufficient incentive for people and companies to adopt more expensive, but greener solutions.

TF – cold we have gotten funding for the Apollo Space program if there had been a cheaper dirtier way to get to the moon already?  Of course not.  We need to create the government leverage to make this happen. Need to create a long term price signal to stimulate innovation. “Change your leaders not your lightbulbs”

TF – if only we could be China for a day – just one day to play dictator and put in the beneficial policies that could stimulate ET innovation

TF – the last chapter – leaving Iraq, the biggest transfer of air conditioners of all time.  A Democratic China or a Banana Republic? Banana – Build Absolutely Nothing Anywhere Near Anything.  Throwing in his lot with the optimists

Thanks Tom, we need that.

TF – Optimism – from the last page of the Hot Flat and Crowded book – a eulogy, ants and termites display high-intelligence collectively, but not individually, humans the opposite. All glasses half full, but not shrink from bad news, future is a choice.  Can we solve the problems – We have exactly enough time, starting NOW.

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Live bloggin' next week at GTS

Just got invited by Patrick Gaul to do some live-blogging next week at the Georgia Technology Summit. Details of the event are on TAG’s site. Should be a great day, author Thomas Friedman and innovative educator Ron Clark are the keynote speakers.   Other bloggers set to cover the event are Sherry Heyl, Grayson Daughters, Peter Fasano, Jon Gatrell, and Justin Rubner.  I’m honored to be counted in such esteemed company.

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Arthur G. Schoeck – TTI Trainer of the Year

Just wanted to give a shout out to one of my clients: Data Dome‘s founder and CEO, Art Schoeck, was just named by Target Training International (TTI) as their recipient of the prestigious Trainer of the Year Award!
He was picked from over 7000 DISC training experts spread across 50 countries – kudos Art!

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What are you doing to grow your business?

***Update: I wrote this post in early 2009, but I think the message is still relevant today, perhaps even more so.***

I can’t sleep because I’m worried about people falling off boats.

If you are clinging to the side of a ship while wearing a life preserver, you may take some small comfort in knowing that if you fall the vest will help get you back to the surface, but it doesn’t change the fact that you know in your bones that you’re going to get wet.

I think that’s how a lot of folks are feeling about the current state of the economy. We’re afraid of the plunge. We can get paralyzed simply grasping for something sensible to hold onto – Ok, so now we have a stimulus package, maybe that’s the life preserver, but if you’re already hanging over the wrong side of the rail it can’t keep you dry.

So what are you going to do? Just hang on tight and hope that a safety net comes in time? Not if you’re smart. The smart play is to scramble and climb back over onto the right side of the rail before your strength gives out.

Scramble. Climb. Grow. Get strong. Save the economy.

That’s right, save the economy. Why not you? It’s not like the government can do it alone. Besides, this is America. we are a community of scramblers and self-starters – and it is the small businesses like yours and mine that make the difference. When we grow the economy grows. While so many are asking “What can I do to hang onto my business?” the question I urge you to ask of yourself and your colleagues is “What are you doing (even now) to grow your business?” Even now. Especially now.

It is easy to fall into the recession mindset. Easy to look only at cutting costs, saving the bottom line, but if you make the effort to keep this question in mind, “What are you doing (especially now) to grow your business?” you can change that mindset – and change your results. Ask the question every day. Especially now.

This isn’t about being reckless. The fact is that some prudent pruning might be just what the doctor (or accountant) ordered, but don’t just cut for the sake of cutting. Trim a weak branch if it will help a tree to grow, but trim too much and everything withers. The point that I think is essential is to keep this idea of growth top of mind. Sure, it is unapologetically optimistic, but it also implies keeping an eye out for opportunity. It is a reminder to keep planting seeds. The concept of asking for growth despite the tide is a deliberate challenge. To meet that challenge takes creativity, cooperation and bold execution – all good muscles to flex for any business – especially now.

So what are you doing to grow your business? Ask yourself. Ask your neighbor. And let me know when the conversation goes to “What can we do together?”

Also posted in mad scribblings, Thought for the day | Tagged , , | Comments closed

Branding with vinegar or without?

I’ve been meaning to mention a book that I really enjoyed: Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely. It examines some of the quirks in our buying behaviors and some of the types of judgments we make based on perceptions and preconceptions. This is an area where a brand’s mystique or prestige can have a big influence. There is a fun case study in the book where they went to a pub and offered a taste test of two different beers, but (warning: spoiler ahead) they were really the same beer with one of the glasses having a few drops of vinegar added – when people were told about the vinegar before tasting almost all of the participants preferred the untainted beer, however when the next group of participants had their turn they tasted the beers first, gave their opinions, and only then were told about the vinegar. Amazingly most of them preferred the vinegar laced beer. The only difference in the taste experience was the knowledge of the addition and the preconceptions most people have about the taste of vinegar.

What if we take this idea and move it to a different scenario: Imagine a handbag on the shelf at some big-box retailer, and then place the handbag with a new label in a high-prestige high-fashion boutique…. For many, the two bags represent completely different experiences – experiences which are governed by perceptions, peer influence, and aspirational values, rather than objective measures such as qualities of materials or workmanship.

What I find interesting is that I think the disruptive and democratizing influence of the Internet is encouraging a higher degree of authenticity in branding. Consider in my handbag example. Suppose some less than starry-eyed consumer notes that the big-box bag and the high-fashion bag are in fact identical in every way except label. The outraged consumer decides to write a blog post and publish pictures exposing the situation – the word spreads as readers of the blog mention it to their friends and link to the article from their own blogs and emails – maybe a consumer reporter picks up the story and investigates – Suddenly the high-fashion brand’s reputation appears tarnished, perhaps the big-box retailer’s cachet is slightly improved (less likely), but no matter what a pressure is applied to the brand-conscious high-fashion company to make sure that the next bag they produce exceeds the big-box bag by some measure that is meaningful to the brand cachet of the firm, be it quality, or cost of materials, or design, or originality, etc. It is a pressure toward authenticity, specifically an authenticity to the expectation promoted by the brand itself. Authenticity to the brand promise.

I think the concept of considering a brand as not a label, but an agreement between producer and consumer, a settlement between promoted values and actual experiences, is not only empowering, but is essential to the successful practice of branding in the Internet age.

Also posted in Bibliography, branding, Branding Thoughts, trust | Tagged , , | Comments closed
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