Author Archives: DavidSCohen

Branding with vinegar or without?

I’ve been meaning to mention a book that I really enjoyed: Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely. It examines some of the quirks in our buying behaviors and some of the types of judgments we make based on perceptions and preconceptions. This is an area where a brand’s mystique […]
Posted in Bibliography, branding, Branding Thoughts, commentary, trust | Tagged , , | Comments closed

I’m getting worried about Nike.

I’m getting worried about Nike. A little holiday shopping led to this observation: There’s too much Nike at Nordstrom’s (hey I don’t spend all my time at Walmart). While Julie tried on shoes it occurred to me that Nike is proving that it is possible to over-emphasize the new. They are competing as a fashion […]
Posted in branding, Branding Thoughts, commentary, mad scribblings | Tagged , , , | Comments closed

Cool hunting in a recession

In my last post I left off as I sped on my way to Walmart with a short, but important shopping list. Well, sped isn’t the right word. I kind of puttered around a bit and eventually got around to it. The problem was the list. There wasn’t a sexy thing on it. Nothing to […]
Posted in branding, Branding Thoughts, context, mad scribblings | Tagged , , , , , | Comments closed

Diapers are recession-proof

Diapers are recession-proof.  Even cat diapers. Yes I’m a cat person.  It may not be macho, but there it is.  I could blame the girlfriend, but it would be a fib. I’m a bona fide cat person, and these days, I’m afraid to say, I am cat-with-diapers person.  It’s a drag.  Trixie, is quite old […]
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Twitter goes mainstream – will it survive?

Just an observation: Twitter is in the the process of “crossing the chasm”.   Once accused of being the playground of narcissists and navel-gazers, the popular micro-blogging service is now going mainstream.  How do I know?  Well a few months back I used Twitter’s contact feature to see if there were any Twitter users in my […]
Posted in blogging, branding, commentary, mad scribblings, tools | Tagged , , | Comments closed

DavidCohen.com and being a small business

Did you know that I’m a futurist?  Well I was in a futurists club for a while.  I like future-y things like blogs, and websites, and personal branding, and I want you to like them too.  I want you to like them because they are really now things, and they can help your career and […]
Posted in Branding Thoughts, commentary, mad scribblings, personal branding, social media | Tagged , , , | Comments closed
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    Caitlín Mowbray"I adore your doodles... I swear looking at those bunnies lowers my blood pressure, calms my mind and makes me smarter. Who needs meditation when there are bunnies?"
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