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Author Archives: DavidSCohen
I’m getting worried about Nike.
I’m getting worried about Nike. A little holiday shopping led to this observation: There’s too much Nike at Nordstrom’s (hey I don’t spend all my time at Walmart). While Julie tried on shoes it occurred to me that Nike is proving that it is possible to over-emphasize the new. They are competing as a fashion […]
Posted in branding, Branding Thoughts, commentary, mad scribblings Tagged branding, nike, Nordstrom's, walmart Comments closed
Cool hunting in a recession
In my last post I left off as I sped on my way to Walmart with a short, but important shopping list. Well, sped isn’t the right word. I kind of puttered around a bit and eventually got around to it. The problem was the list. There wasn’t a sexy thing on it. Nothing to […]
Posted in branding, Branding Thoughts, context, mad scribblings Tagged Apple, branding, coke, gold, recession, walmart Comments closed
Diapers are recession-proof
Diapers are recession-proof. Even cat diapers. Yes I’m a cat person. It may not be macho, but there it is. I could blame the girlfriend, but it would be a fib. I’m a bona fide cat person, and these days, I’m afraid to say, I am cat-with-diapers person. It’s a drag. Trixie, is quite old […]
Posted in branding, Branding Thoughts, mad scribblings Tagged brands, cats, diapers, recession, walmart Comments closed
Twitter goes mainstream – will it survive?
Just an observation: Twitter is in the the process of “crossing the chasm”. Once accused of being the playground of narcissists and navel-gazers, the popular micro-blogging service is now going mainstream. How do I know? Well a few months back I used Twitter’s contact feature to see if there were any Twitter users in my […]
Posted in blogging, branding, commentary, mad scribblings, tools Tagged branding, cnn, twitter Comments closed
DavidCohen.com and being a small business
Did you know that I’m a futurist? Well I was in a futurists club for a while. I like future-y things like blogs, and websites, and personal branding, and I want you to like them too. I want you to like them because they are really now things, and they can help your career and […]
Posted in Branding Thoughts, commentary, mad scribblings, personal branding, social media Tagged David Cohen, LinkedIn, personal branding, Reid Hoffman Comments closed
Branding with vinegar or without?