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This blog is chock full of joyful drawings and a few musings on personal branding, startups, creativity and being a beacon.
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Author Archives: DavidSCohen
Love Letters
Have you ever written a love letter? You know, that perfectly crafted, written and re-written missive intended to communicate the depth and sincerity of your affection? Not just the simple “I love you” greeting card, but a serious Cyrano-esque, sophisticated dispatch on fancy-shmancy paper? Of course you have, but have you ever sent one to […]
Posted in Branding Thoughts, customers, love Comments closed
Logo Lacking Luster?
It’s an all too common tale: In the entrepreneurial fervor of launching a new company snap decisions are made. The budget is tight, you need a business card for that first big day of networking at the chamber of commerce, and you just found out that your partner has maxed out the corporate credit card […]
Posted in Branding Thoughts, logo Comments closed
First Survey Question
After stumbling on an old post by Guy Kawasaki on getting more use out of LinkedIn, I thought I would try LinkedIn’s Answers. It is a relatively new feature of the service that allows you to post questions in a general way to the LinkedIn community. Seemed like a cool idea and a way to […]
Posted in Branding Thoughts, context, LinkedIn, surveys, tools Comments closed
The Mirror and the Lens
We in the marketing game love to talk about processes, tools, trends, methodologies and such, but when it comes to branding I think the most important tools at our disposal are the mirror and the lens. A brand is more than the sum of its marks; it is an expression of the company, a promise […]
Posted in Branding Thoughts, context, mad scribblings Comments closed
Art Show Report
As some of you may know, I had an art show entitled “Flag Day” that opened last Friday. Here are my notes on the opening: We arrived a little early for the opening at the Jacklyn Kling Gallery, and were greeted by the gallery owners and a few patrons. The opening received a steady stream […]
Posted in friends, Other Interests Comments closed
Trust: the best kind of asset