Author Archives: DavidSCohen

Trust: the best kind of asset

I’m a big fan of Seth Godin’s books, and on his blog he has a post entitled “No business model” which discusses how an altruistic act of managing a free community newsletter made by an online marketer has not only been helpful to a community, but has also had a positive impact on his firm’s […]
Posted in Branding Thoughts, trust | Comments closed

Love Letters

Have you ever written a love letter? You know, that perfectly crafted, written and re-written missive intended to communicate the depth and sincerity of your affection? Not just the simple “I love you” greeting card, but a serious Cyrano-esque, sophisticated dispatch on fancy-shmancy paper? Of course you have, but have you ever sent one to […]
Posted in Branding Thoughts, customers, love | Comments closed

First Survey Question

After stumbling on an old post by Guy Kawasaki on getting more use out of LinkedIn, I thought I would try LinkedIn’s Answers. It is a relatively new feature of the service that allows you to post questions in a general way to the LinkedIn community. Seemed like a cool idea and a way to […]
Posted in Branding Thoughts, context, LinkedIn, surveys, tools | Comments closed

The Mirror and the Lens

We in the marketing game love to talk about processes, tools, trends, methodologies and such, but when it comes to branding I think the most important tools at our disposal are the mirror and the lens. A brand is more than the sum of its marks; it is an expression of the company, a promise […]
Posted in Branding Thoughts, context, mad scribblings | Comments closed

Art Show Report

As some of you may know, I had an art show entitled “Flag Day” that opened last Friday. Here are my notes on the opening: We arrived a little early for the opening at the Jacklyn Kling Gallery, and were greeted by the gallery owners and a few patrons. The opening received a steady stream […]
Posted in friends, Other Interests | Comments closed
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    Caitlín Mowbray"I adore your doodles... I swear looking at those bunnies lowers my blood pressure, calms my mind and makes me smarter. Who needs meditation when there are bunnies?"
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