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Author Archives: DavidSCohen
I couldn't have said it better myself
Just wanted to share two great quotes from a terrific article: “Can You Say What Your Strategy Is?” by David J. Collis and Michael G. Rukstad in this month’s Harvard Business Review. The first is the teaser for the article: “It’s a dirty little secret: Most executives cannot articulate the objective, scope, and advantage of […]
Posted in Bibliography, Branding Thoughts, commentary Tagged harvard business review, quotes Comments closed
When worlds collide – tagging in meat space
Only Jeff Pulver would fly around the world hosting “Social Media Breakfasts” and thank goodness! This was a great event, lots of fun. I don’t know if the concept is Jeff’s originally, but he has been going from city to city on a mission to bring social computing techniques to real-world networking. Using the […]
Posted in commentary, facebook, friends, Live event, social media Tagged jeff pulver, realworld social media, social media Comments closed
A seven-point tune-up for your personal brand
My friend Mike just sent me a link to a nice article on personal branding: Maintaining your Personal Brand Online by Jonathan Snook. First of all, I happen to think it is one of the more attractively and readably designed blogs that I’ve seen lately, but I’m recommending the article for different reasons. Seven reasons […]
Posted in Branding Thoughts, commentary, networking, personal branding, social media Tagged branding, networking, personal branding, social media Comments closed
A practical dose of efficiency
Yes, I admit it. Sometimes I will indulge in a little high-brow, high-level or high-concept marketing-speak. I can’t help it, it is in my nature (blame the right brain). That’s why I am glad that I have friends like Dave Eissman to keep me grounded, and I hope you don’t mind if I give him […]
Posted in blogging, Branding Thoughts, commentary, friends, Live event, networking, tools Tagged dave eissman, ibal, marketing, teleseminar Comments closed
You Can't Swim on Dry Land
Have you ever tried to walk across the bottom of the deep end of a swimming pool? It may have been fun bouncing along under the surface, but you certainly didn’t get anywhere very fast. What works very efficiently on dry land is almost completely ineffectual under the water. Now imagine trying to swim down […]
Posted in Branding Thoughts, commentary, context, mad scribblings, social media, Thought for the day Tagged branding, context, social media Comments closed
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