Daily Archives: February 5, 2009

Branding with vinegar or without?

By DavidSCohen | Published: February 5, 2009
I’ve been meaning to mention a book that I really enjoyed: Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely. It examines some of the quirks in our buying behaviors and some of the types of judgments we make based on perceptions and preconceptions. This is an area where a brand’s mystique […]
Posted in Bibliography, branding, Branding Thoughts, commentary, trust | Tagged , , | Comments closed

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