Monthly Archives: August 2008

Apple has a branding problem

By DavidSCohen | Published: August 21, 2008
What’s that you say?  Is this heresy?  Apple, your favorite example, the paragon of branding, the lords of iEverything – that Apple?  A branding problem?! Surely you jest! Well I hate to say it, but it is true.  Apple has a branding problem, and its name is Steve Jobs. Now don’t get me wrong,  I […]
Posted in Branding Thoughts, mad scribblings | Tagged , , , | Comments closed

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