Daily Archives: March 11, 2008

K.I.S.S., Mr. Einstein, but why?

By DavidSCohen | Published: March 11, 2008
When it comes to writing, everyone’s favorite acronym is K.I.S.S. – Keep It Simple, Stupid. Sage advice, but have you ever asked why? Well here’s another acronym for you: S.I.S. – Simple Ideas Succeed. I often work with technology companies where the product or service is likely to be anything but simple. The desire to […]
Posted in Branding Thoughts, context | Tagged , | Comments closed

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