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This blog is chock full of joyful drawings and a few musings on personal branding, startups, creativity and being a beacon.
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Monthly Archives: May 2007
Open Source Shenanigans
Over the course of my career I have had the good fortune to work with some very smart folks. Among the brightest are two multi-faceted, multi-talented programmers, Josh “Joshy” Marinacci and Robert “Cooper” Cooper. These guys are dedicated to continually improving Java, and bringing innovative frameworks and applications to the programming community. Recently they launched […]
Posted in friends, logo, naming, Other Interests Comments closed
Protecting your price
No, I’m not talking about consumers locking in the lowest price. This is about you resisting the gravitational pull of commodification by taking proactive steps to protect the price of the goods and services you produce. Pricing is an important part of the marketing process and one that most companies do not take lightly. Price […]
Posted in Branding Thoughts, pricing Comments closed
Thought for (the end of) the day
To quote John Maeda (who may well have been quoting someone else), “At the end of the day, there is an end of the day.” I just love that phrase. It reminds me that time keeps moving no matter what we do, no matter how we might protest, so you should value your time and […]
Posted in mad scribblings, Thought for the day Comments closed
211 vs. 212
I recently read a wonderful and inspiring little book called, “212 The Extra Degree“, by S. L. Parker. The basic premise stems from a scientific observation: At 211 degrees Fahrenheit you have very hot water, but add just one degree of temperature to reach 212 and you now have boiling water, which produces steam, which […]
Posted in Bibliography Comments closed
The Evolving Brand Experience
Brand Apathy Apathy + Creativity => Interest Interest + Differentiation => Meaning Meaning + Value => Purchase Purchase + Service => Loyalty Loyalty + Community => Fanatics Brand Fanatics Creativity is the weapon that disrupts the state of apathy to create a moment of interest. This moment, however is fleeting and can only be extended […]
Posted in Branding Thoughts Comments closed
Simplicity Made Simple