Left Brain, Right Brain, the blog.

"A 35-word statement can have a substantial impact on a company's success.... Spending the time to develop the few words that truly capture your strategy and that will energize and empower your people will raise the long-term financial performance of your organization."

-- Can You Say What Your Strategy Is? by Collis and Rukstad, Harvard Business Review, Vol.86 No.4, April 2008

"It's a dirty little secret: Most executives cannot articulate the objective, scope, and advantage of their business in a simple statement. If they can't, neither can anyone else."

-- Harvard Business Review, April 2008

Interview for GA Business Directory Network

The Branding Beat
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Personal Branding and Market Strategy Consulting

You know you have something special to offer, but you don’t have the words to describe it.

You have the candle burning inside, but you may not know how to let others see the glow.

You know the difference that is your strength, but need to find the context that shows you in the best light – allowing you to connect with those that will recognize and value what you offer.

Personal Branding for a Competitive Edge
Whether you are an executive in transition or a solo-entrepreneur, you need to stand out from the competition.

Tell your authentic story
Let’s get to know you. I’ll ask the questions that help you clarify and refine your brand story so that it is a true reflection of your authentic capabilities and differentiation.

Together we will clarify your unique market value and define the niche that you best serve as we develop your personal brand positioning.

Strategy is for people too
Equation Arts offers strategic web, marketing, and personal branding services targeted to the needs of people: coaches, consultants, success-driven executives, service professionals, career changers, personalities, and all those looking to set themselves apart from the pack.

Philosophy
I’ve built my practice around these foundations:

Be like a tree: first establish a solid trunk, then you can branch.
Establish context: we all have something special to offer, but we may need to change our context before it can be fully realized.
Be authentic: being successful means being yourself.

Tell a better story - tell your story better.

Rebuilding brands for better business results.

A strong brand platform should score well in the following areas:

Customer attraction
Customer loyalty
Price protection
Competitive differentiation

If your brand is not performing optimally in any of these areas it may need a tune up or even a complete overhaul.

We get to know YOU

Equation Arts takes the time to understand your business and your goals so that together we can develop a clear brand positioning for greater customer response. We also empower your team by communicating the clarity of purpose at the core of your business.

It's all about context

Equation Arts is here to help you define the context that will open the doors to successful marketing and business strategy.

Where do you fit in?

Who knows what you know?

Who should, but doesn't?

Like the trunk of a tree, a solid context has deep roots in your company's mission and origins. If the trunk is large and strong enough it will allow you to branch as you grow, but it also needs to be focused enough so that everything you do, every product or service you offer, is seen as part of a larger story. By delivering a cohesive vision, Equation Arts creates entry points for customers, partners and prospects to understand what you do and why it is meaningful to them.

Messaging

Equation Arts specializes in clarifying complex messages.

Personal Branding and Brand Positioning

We are experienced in defining unique value propositions for consultants, speakers, personalities, artists, business owners, executives in transition, and a wide variety of brands, products and services.

Personal & Corporate Branding