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add confidence
When you are clear about your brand you can approach your market with focus and confidence.subtract confusion
Clean out the clutter!
Subtracting unnecessary elements makes your message crisp and memorable.divide to conquer
Know your niche. Allow your strengths to assist you in segmenting your market for better results.multiply opportunity
Consistent branding based on authenticity can help you improve partnering and cultivate loyalty. -

me
Left Brain meets Right Brain
Art, Logic, Business, Technology, Imagination
David S. Cohen is a creative start-up veteran experienced in defining technology vision and product strategy for software and service companies in a wide range of industries. His entrepreneurial mindset and practical approach have led to the successful launch of numerous products and services including: unified messaging, web-based access to personal health-care information, alerting and notification applications, content transformation for wireless devices, mobile applications for CRM and SFA, VoiceXML-based IVR infrastructure services, and ruggedized solutions for field service. He is experienced in fund-raising, business planning, market strategy, product launches, pricing, brand creation, search engine optimization, differentiation analysis, product definition, and start-up coaching.
The artist who became a technology marketer
David also brings an artist’s eye and creativity to his work. His paintings have been exhibited in galleries in New York, New Jersey, Baltimore, Washington D.C. and Atlanta. His award-winning web design and user interface work has been displayed in articles in PC Magazine and Internet World and used as an example in the book Dynamic HTML Black Book for his innovative use of dynamic content. He has led creative teams on co-branded projects with CompuServe, The Weather Channel, Erols, Bigfoot, USA.net, Polygram, and American Express.
I’m certified
Certification Achievements
This little badge means that I am a Inbound Marketing Certified Professional. I’m also featured in the National Web Design Directory. In other words I can show you how to use web and social media marketing tools & tactics to help grow your business.
Let’s get connected
Twitter @davidscohen
LinkedIn David’s LinkedIn profile
Facebook David’s Facebook profile
Doodles Lots of David’s doodles
David is also an occasional guest on Connect Grow Profit Radio – a program hosted by Kathy Smart and syndicated on BlogTalk Radio.
Radio spots:
10/8/2007 – Connect -Grow – Profit Becoming the Ambassador of your Brand
10/8/2007 – Connect -Grow – Marketing for Small Businesses
Weekly Podcast
“Be a Beacon: Personal Branding with David Cohen”
Available for Speaking and Coaching
David Cohen is also available for speaking engagements and for exclusive one-on-one coaching. Please fill out the contact form to find out more about having David speak to your organization or to apply for a coaching session.
“David Cohen spoke recently at a career networking event on Personal Branding. He is an excellent presenter and delivered his material with great clarity. His style is relaxed, engaging and he commands respect as a subject expert.
The audience was unanimous in its praise of David. I highly recommend him as a speaker for executive or professional branding.”
~Mark Radke, Principal, Edge Healthcare Consulting
“Hi Mr. Cohen,
My name is Katie Baker, and I am a student at Georgia State University. On Thursday, February 24, you gave an incredible presentation to my Professional Sales Marketing class. I just wanted to thank you for your time, and genuine passion for educating myself and fellow students about personal branding. I learned a lot about what I should be doing to give the best impression of myself. Not even hours later, I was updating my profile, professional pages, and resume to reflect what I had learned. I also participated in a career fair today, and I utilized some tips from your speech. Thank you again for your time.
Sincerely,
Katie S. Baker
Student-Business Economics
J. Mack Robinson College of Business”