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Proud Member: The Branding Beat |
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Left Brain, Right Brain, the blog."A 35-word statement can have a substantial impact on a company's success.... Spending the time to develop the few words that truly capture your strategy and that will energize and empower your people will raise the long-term financial performance of your organization." -- Can You Say What Your Strategy Is? by Collis and Rukstad, Harvard Business Review, Vol.86 No.4, April 2008 |
© 2007, Equation Arts, LLC.
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