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Phone Number

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Web Address

The questions in this form are open-ended by design, so don't be concerned if you find some of the questions confusing or ambiguous. Just go with your gut, and don't worry about editing yourself - there are no right or wrong answers, only YOUR answers.

Origins
Where did you come from? What's your origin?

Creed
What's your belief system. Why are you here? What purpose are you serving?

Iconography
Discuss your logos, images, memorable sounds, etc.

Rituals
Personal rituals? Business rituals? Common practices? Defined, repeated experiences?

Lingo
What is your identifying vocabulary? Relevant industry terms?

Anti
The non-believers. Define who you are (and who your customers are) by defining who you are not.

Leaders
Who is your leader? Who are your heroes? What are the qualities of a leader within your organization? How does even the lowest rank employee bring leadership to their job? Who would you sponsor?

Context
What kind of brand are you developing? Lifestyle, design, business, futurist, political, charitable, trust, demographic, etc.?

Expectations
Perceptions and promises. Are you walking your talk?

Community
Customers, partners and influencers. How do they interact with your brand? Are they participants in your dialog?

Use this space for any additional comments you would like to share.