New Seminar!

Left Brain, Right Brain, the blog.

"A 35-word statement can have a substantial impact on a company's success.... Spending the time to develop the few words that truly capture your strategy and that will energize and empower your people will raise the long-term financial performance of your organization."

-- Can You Say What Your Strategy Is? by Collis and Rukstad, Harvard Business Review, Vol.86 No.4, April 2008

"It's a dirty little secret: Most executives cannot articulate the objective, scope, and advantage of their business in a simple statement. If they can't, neither can anyone else."

-- Harvard Business Review, April 2008

Interview for GA Business Directory Network

The Branding Beat
Signup to receive our newsletter

Whole Brand Thinking Introductory Form

Submitted by Anonymous on Sun, 07/12/2009 - 19:07.

Thank you for taking a few moments to fill out and submit this form.

Answer the questions as best you can, but do not be concerned if you are unsure about a particular section and feel you need to leave it blank. Remember, there are no right or wrong answers, only YOUR answers.

If you were given an event code please enter it in the appropriate field below to qualify for your free telephone consultation (consultation lasts approximately 30 minutes).

If you would like to work out your answers on paper first, then download and print this file (right click on link): http://www.equationarts.com/files/WBT_printable_worksheet.pdf

Contact Information

Event Code:

If you were given an Event Code by David Cohen, please enter it here to qualify for your free telephone consultation.

First Name: *

Last Name: *

Email Address: *

At Equation Arts, we respect your privacy and will never use your email for spam.

Phone Number:

If you are submitting an Event Code please remember to enter a valid phone number to arrange for your telephone consultation.

Whole Brand Thinking

The questions in this form are open-ended by design, so don't be concerned if
you find some of the questions confusing or ambiguous. Just go with your gut, and
don't worry about editing yourself - there are no right or wrong answers, only YOUR answers.

Origins:

Where did you come from? What's your origin?

Creed:

What's your belief system. Why are you here? What purpose are you serving?

Iconography:

Discuss your logos, images, memorable sounds, etc.

Rituals:

Personal rituals? Business rituals? Common practices? Defined, repeated experiences?

Lingo:

What is your identifying vocabulary? Relevant industry terms?

Anti's:

The non-believers. Define who you are (and who your customers are) by defining who you are not.

Leaders:

Who is your leader? Who are your heroes? What are the qualities of a leader within your organization? How does even the lowest rank employee bring leadership to their job? Who would you sponsor?

Context:

What kind of brand are you developing? Lifestyle, design, business, futurist, political, charitable, trust, demographic, etc.?

Expectations:

Perceptions and promises. Are you walking your talk?

Community:

Customers, partners and influencers. How do they interact with your brand? Are they participants in your dialog?

Thank you for taking the time to fill out this form.

New Seminar!

Left Brain, Right Brain, the blog.

Whole Brand Thinking Introductory Form

Recent Tweets

Press