Difference, Context, Focus

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Be A Beacon: Difference, Context, Focus

The questions in this form are open-ended by design, so don't be concerned if you find some of the questions confusing or ambiguous. Just go with your gut, and don't worry about editing yourself - there are no right or wrong answers, only YOUR answers.

Difference

What differentiates your business? How do you stand out from your competitors? What do you have that they don't have? What's your superpower?

Context

In what situations do you thrive? Where are you your strongest? In what context are your differentiators most clear understood, valued and appreciated?

Focus

What's your focus? What do you want people to pay attention to? What's the most important takeaway in your message?

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