Maybe you feel stalled, like you’re stuck against a wall or feel your business has stranded on an endless plateau – let’s explore that. Maybe you’re simply at a loss for words when it comes to talking about yourself and your brand – let’s kick these things around and find out what’s going on behind your story.
The Brand Kicker is a one-hour phone consultation designed to open up your inner brand dialog (yes, you have an inner brand dialog) so you can get a handle on the core elements that shape your actions and inform your story.
Call it metaphorical de-fogging: Let’s get you clearer and more confident in the foundation of your brand. Think of it as learning to read your own special compass – one that always knows the direction in which your values and natural patterns point so you can drive your vision forward without confusion, and overcome obstacles without losing your way.
Expectation Setting Time
A lasting and authentic personal brand isn’t built in an hour. You’re too complex and awesome for that, but the right preparation can make for a remarkable conversation. We’ll both being doing some prep work for this call – your part is to answer some questions, and mine is to review your answers so I can guide the session. Yes, you’ve got a homework assignment, but look at it this way, your homework becomes my homework so we’re in this together. This prep allows us to have a very productive dialog that will give you valuable insight into your own biases and behaviors and how they relate to presenting yourself and your business.
It is a fun and intense hour and at the end of the call we’ll wrap up with some action ideas that I’ll also send to you in a follow-up email. You’ll come away with new ways to frame your story and will often find new resolve in pursuing your purpose. One session can go a long way toward setting you on your path, but it also serves as great groundwork for further coaching, goal-setting and working to develop your branding and marketing strategy.
Some people are in touch with their inner child, I have a well-developed inner teacher. A little habit of homework assigning comes with the territory. But hey, the subject is you so I promise it will be an enjoyable, informative and relevant exercise. The assignment is a form to fill out online: it has a couple of administrative questions and then a set of questions from the Whole Brand Thinking™ framework that I use for the full enchilada Brand Therapy Series.
These are not multiple choice questions, they can be head-scratchers, but the thought you put into your responses will pay off immensely during the call. That being said, don’t get hung up if you’re stumped by a question or two, or don’t know how to respond – learning the gaps are an important part of the process and I’ve had great, productive sessions with people who have left more than a couple of questions blank. This isn’t a test – this is about understanding who you are and where you are now so we can get you heading toward where you want to be.
Break it Down
Okay, so you’re going to answer some questions before the call. I’m going to read the answers and scribble on them a bit, also before the call. Next, we do the call. We’ll talk for most of the hour about the relationship of you and your business and wrap up at the end by defining some action items for you to implement. I’ll follow up via email with some discussion notes and a recap of the action items. You also get a recording of our conversation in mp3 format so you can review it as often as you like. In between there is a high likelihood of laughs, sighs and a few “a-ha” moments.
“Bloody hell David! How do you keep asking stuff that makes me want to twirl, squeal with delight, throw-up and faint at the same time?!?!”
~Rebecca Leigh, Owner, Smartfresh Writing
The Brand Kicker Bonus
I call this the Brand Kicker because it is a great way to kick-off a more in-depth exploration of your brand essence. That deeper dive is what Brand Therapy is all about and so I wanted to give an incentive for those of you who want to do both: anyone who signs up for a Brand Kicker call and then decides within 3 months to invest in a Brand Therapy Series will receive a 50% discount on their first Brand Therapy session, that’s a $250 value!
How do I get started?
If you’re ready to schedule your Brand Kicker Call then let’s get right into the process: Please begin by answering the Whole Brand Thinking™ questionnaire – be sure to use the Event Code “BRANDKICKER” in the appropriate field. You will be contacted via email to arrange your call.
“In a short period of time David has helped me make some deep inroads into developing my personal brand. He has a way of helping you see yourself through a different, and powerful lens. Thanks David!”
~Cherith Harrison, CEO at Brookside Consultants