Job 1 is Recognition!
Do people know who you are, but not what you do?
Are you being recognized for your best talent?
Do you have the confidence to tell your brand story at the drop of hat, anywhere, to anyone?
You know you've got something special to offer...
Now is the time to build a better brand story!
Personal Branding Fundamentals: Be a Beacon.
A Special Teleseminar in 3 Sessions.
David Cohen, the Brand Therapist, has put together this 3 session tele-class to help you to develop your ability to bring beacon-like focus to your story.
Learn the fundamentals of personal brand building and start making productive connections with people who understand and value what you have to offer.
Just like a beacon, your job is to shine!
Listen to a greeting from David Cohen:
Participants will learn:
- Why Personal Branding is more important than ever before
- The risks of not being brand aware
- The three R's of branding
- The three C's of effective communication
- The Beacon Principles that will give you confidence in your message
In addition each session will include a downloadable study guide and worksheet
Let's take a closer look at all three sessions...
Session 1: A Guiding Light beneath a Stormy Sky - Why is personal branding important? From surviving the next networking meeting to establishing a foothold online, we will discuss how a brand functions, the risks of a passive approach to branding, and the new landscape of opportunities presented by the Internet and Social Media.
Thursday, February 18, 2010 - we start at 12pm Eastern time, 9am Pacific, appx. 60 minutes
Session 2: The Lighthouse and the Cove - Should I stand out or fit in? You want to be found and understood for what you offer, but you also want to avoid being lost in the crowd. We will investigate the first two Beacon Principles and you'll learn why differentiation is the soul of branding and why context changes everything.
Thursday, February 25, 2010 - we start at 12pm Eastern time, 9am Pacific, appx. 60 minutes
Session 3: The Torch and the Lens - How do I tell my story? How much story do I tell? If nothing else, we live in a world with a lot of inputs and distractions. In this session we will look at the 3rd Beacon Principle and explore the inward and outward nature of focus.
Thursday, March 4, 2010 - we start at 12pm Eastern time, 9am Pacific, appx. 60 minutes
Each session's presentation will have ample time for Q & A, approximately 60 minutes total.
Fee $99.
All sessions are recorded and will be made available by request to registered participants.
Recorded content may be used in future podcasts and product offerings.
Having trouble fitting Personal Branding Fundamentals: Be a Beacon into your schedule?
Sign up for Triple Play Tuesday!
Normally we like to spread out the three sessions so that you have plenty of time to absorb what you've learned and so that we don't take up too much of your day, but some people find it challenging to free up three Thursdays in a row. That's why we're offering Triple Play Tuesday!
On February 23rd at 6pm Eastern we will begin a supercharged session that packs in all the material from all 3 sessions of Personal Branding Fundamentals: Be a Beacon into one amazing call.
If you need to accelerate your knowledge of personal branding, there is no faster way we can do it than the TRIPLE PLAY TUESDAY session of Personal Branding Fundamentals: Be a Beacon
Triple Play Tuesday will take place on Feb. 23rd from 6pm - 9pm EST, 3pm - 6pm PST
At Equation Arts we believe in your ability to shine.
Testimonials for David Cohen:
"When I first met David Cohen,
my first impression was that he was a low-key, highly intelligent
contributor to others. Upon deeper examination, my impressions grew to
include that he seemed to delve heavily into a subject matter to honor
those he conversed with on a higher level.
Since that time, my impressions have grown into a knowledge. I have
witnessed first hand that Mr. Cohen's passions are ignited when helping
and serving others. He is a MASTER teacher, and does so using
metaphors, stories, and examples from his own life and others to
connect the listener intellectually and emotionally to the subject
matter. I have been lucky enough to have David look at my life, and how
I am living it, and he has created an awareness in me that has
resonated into my business as well as my personal life. I feel blessed
indeed to call David Cohen a mentor, a colleague, and most importantly:
my friend. I have recommended EVERY single participant at the Meeting
of the Big Minds have council with him, and I personally guarantee that
time with David and Equation Arts is time well spent indeed. Thank you
David for the contributions you have made to the world....and for the
yet realized contributions you have yet to make."
Michael Flint, VP Education and Programming, International Business Academies LTD, Owner, Visionary Holdings LLC
"I never had an appreciation for the techniques around and the power
of creating an appropriate Personal/Business Brand until I met David.
As both a left and right brain thinker, David is able to help his
clients create a very balanced approach to creating their brand that
communicates a broad awareness of the value they can bring to their
clients. Part social interaction therapist and internet/social media
expert, David is an expert communicator that will take whatever time is
required to educate his clients - unusual behavior in an economic
environment where most are focused on "completing a transaction.”
October 21, 2009
Brian Ball, Owner & CEO, B.J. Ball & Associates, LLC
“David has an amazing ability to detect the thread of a brand
identity through the twists and turns of an entrepreneur's personal and
professional story. He was also not afraid to nudge me out of my
comfort zone. He did so artfully, and is a pleasure to have as a
thought partner.”
October 6, 2009
“David is a true creative talent, gifted and seeing what I could not
as I was stranded in the forest, unable to see the trees! His insights
were on target and laser sharp. He is wonderfully supportive,
accessible, and authentic in his service. I look forward to working
with him going forward and recommend him entirely when your Brand needs
a Therapist!”
September 14, 2009
Melissa Galt, Speaker, Author, Marketing Mentor & Social Media Strategist
“David Cohen spoke recently at a career networking event on Personal
Branding. He is an excellent presenter and delivered his material with
great clarity. His style is relaxed, engaging and he commands respect
as a subject expert.
The audience was unanimous in its praise of David. I highly recommend
him as a speaker for executive or professional branding.”
June 11, 2009
Mark Radke, Principal, Edge Healthcare Consulting
For more testimonials visit http://www.equationarts.com/testimonials
