Making the Most of Your Minute

Atlanta Business Video and Equation Arts present:

Making the Most of your Minute

A Video Branding Clinic for Small Businesses

In these turbulent times it is vital that your message be effective. Whether you've got 60 seconds in a
video or 30 seconds at a networking event you need to...

Use the spotlight to do more than just introduce yourself!

You need to deliver an idea simple enough to be remembered and easily passed along by the people in
your network. You need to set a positive expectation in the minds of your audience, colleagues and
prospects.

In this unique and exclusive workshop participants will learn to use branding principles to be more
memorable and effective in video communication. We begin by putting each participant in front of the
camera, so come prepared to shine! We'll critique your performance and teach you the keys to
better message development:

• The Three "R"s of Branding
• The Beacon Principles
• The Three "C"s of Effective Messaging

Presenters:

David S. Cohen, CEO, Equation Arts. David is a brand strategist with expertise in defining brand positioning and product vision for
software and service companies and "solo-preneurs" in a wide range of industries. David speaks
frequently to groups on issues of trust development, personal branding, and the impact of social media.

Roger Stix, CEO, Atlanta Business Video. Roger combines a lifelong passion for film and video with the business acumen of a senior
corporate executive and successful entrepreneur. Roger's experience building businesses gives him a
unique insight into how small businesses can leverage emerging tools such as web video to grow their businesses and strengthen their brands.