New Seminar! Left Brain, Right Brain, the blog."A 35-word statement can have a substantial impact on a company's success.... Spending the time to develop the few words that truly capture your strategy and that will energize and empower your people will raise the long-term financial performance of your organization." -- Can You Say What Your Strategy Is? by Collis and Rukstad, Harvard Business Review, Vol.86 No.4, April 2008 "It's a dirty little secret: Most executives cannot articulate the objective, scope, and advantage of their business in a simple statement. If they can't, neither can anyone else." -- Harvard Business Review, April 2008
The Branding Beat |
Company StoreDo you love our logo? Think it would look great on a cap or a T-shirt?
That's why we've set up the Equation Arts Company Store for hats, clothing, notecards, and other merchandise branded with the Equation Arts [+][=] logo. Visit our CafePress store at: http://www.cafepress.com/equationarts |
PressDavid Cohen and Equation Arts featured in Atlanta Business Chronicle: "Execs using social media sites to brand themselves as well as their companies." |
