Category Archives: branding

Talk, Talk, Talk, Draw, Draw, Draw

Julie stuart - Making Ideas Visible
Wow, it feels like I just started podcasting and I’m already up to episode number, now wait a second, let me get my calculator, tap… tap.. tap.., carry the one, oh yeah there it is – episode three! I know, big milestone right? But it is a big transition to go from “I’m thinking about starting a podcast” to actually have guests planned in advance – it’s exciting too! Especially when you’ve got some interesting guests on deck – and I do 😉

Tomorrow is going to be cool Julie Stuart will be joining me for episode 3 – Julie has a very cool and unique job: she is a visual facilitator, in other words she makes ideas visible. Combine the skills of a meeting facilitator, an illustrator and a mind-mapper – mix them all up with a big smile and you’re getting into Julie’s territory. When I first stumbled across her website I was wowed – I had never heard of anyone doing a job like that before! It takes talent to draw, to move ideas into images, and a lot of people with that talent would run screaming from the room if you asked them to draw while standing in the middle of a room full of people – not to mention a room full of high-powered executives. Julie’s created a brand for herself that is not only unique, but highly effective – she’s notched clients like the CDC, GE Energy, ConAgra and the National Wildlife Federation. You better believe I’m going to ask how she’s taken her talents and woven them into such an effective brand story. You don’t want to miss this one!

For those of you not familiar with Blog Talk Radio, the show is presented live and you can call in with questions. Shortly after the show is done the recording is available to download or stream at your convenience. My show is live Mondays at 10:30am EST http://www.blogtalkradio.com/david-cohen and the Call-in Number if you want to ask a question is (347) 989-8132. I hope you’ll chime in!

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Stepping up to the mic. Well, the headset, actually.

I’ve taken the plunge and quietly launched a podcast. This is my first time as host of my own show on BlogTalkRadio.com. I’ve been fortunate to be a guest on several podcasts in the past, and I’ve enjoyed it immensely so I figured why not?

For this first time out I discuss two of my staples: the Awful-to-Awesome scale and The Everest Question. For future shows I hope to do less monologues and more interviews. I’ll be foraging for interesting entrepreneurs who have built personal brands based on …unusual blends of skills, unique visions, driving passions and more. I hope you’ll check out this and future shows.

Also posted in Branding Thoughts, commentary, Live event, Other Interests, personal branding, social media | Tagged , , , | Comments closed

Right Brain resurgent

So where are the posts, David? Yes friends, I’ve been a little delinquent in my writing, but inspired today by a post written by the awesome Fabeku, I decided to just show up.

Now I don’t want you to think I’ve been idle in my absence. I’ve actually been putting out a fair amount of content, but it has been of a more whimsical and decidedly visual bent. I’ve been a doodling fiend. If you’re interested you can check out the magic marker output (along with the occasional picture shot on the go from my phone) by visiting my posterous at http://davidscohen.posterous.com.

I’ve been enjoying this resurgence of my creativity, and frankly a little nervous about ramping up the degree to which I show the world my soft and silly side, but the fact is I preach authenticity in branding, and by gum I mean to practice it as well. (and how often do you get to say “by gum”?) I expect that the current flood of doodle inspiration will abate a bit over time, but it has been bottled up for a while and it feels good to let the drawings flow and not get too judgmental about them. I’ve picked some fairly humble materials to work with too: basically I’ve been drawing on 4″ x 6″ blank index cards and mostly using Sharpies, pens and highlighters. Sometimes I’ll use nicer art markers too – the highlighter palette is a bit limited. I keep it all on the desk so I can take my doodle breaks, scan them and tweet them to the world. So far, the world hasn’t complained, and I’m grateful for that.

I’m also cooking up a new website for Equation Arts. It’s not quite done yet, but I think it will be a better expression of who I am. Here’s a hint of things to come:
There will also be a lot of the color orange ( I love orange), and some crossover doodles will make their appearance there as well.

I hope that people who connect with me know that I’m a big believer that we all have something special to offer the world and each other, but sometimes we find ourselves framed in the wrong context – that “something special” ends up hidden, muffled, suppressed – unable to shine. So the new website is for me a shift in context toward something more authentic. I hope you’ll stick with me through the transition. Thanks! And remember…

Also posted in art, blogging, Branding Thoughts, change, commentary, context, creativity, personal branding, thanks | Tagged , , , | Comments closed

Another Diva Toolbox article and a few questions

I had a nice chat with Janet Powers yesterday – Janet is the Diva extraordinaire behind Diva Toolboxâ„¢, a site which has been gracious enough to post a few of my scribblings – the latest being The Title That Used To Be Your Brand. Janet shared with me some of the stats on my past articles and asked if I might be interested in joining their growing family of podcasters under the umbrella of Diva Toolbox Radio (a BlogTalkRadio partnership).

I love the Diva Toolboxâ„¢ motto: “Within you lies the ability to do anything. Find it.” I think it is a great thought for everyone. The mission of Diva Toolboxâ„¢ is to “empower, educate, and entertain women”, but that is a message for men and women alike. I’m delighted that according to Janet my posts have been well received in the almost entirely female Diva community so I’m strongly considering taking her up on the podcast concept, but I feel that what I do here isn’t exclusively for one gender, nor would my content necessarily change for the audience.

Since you know I’m an advocate for listening to your community and asking for feedback on your brand my questions to my readers of this blog are: Would you like to not just read, but listen to some of my ideas too? And if so, do you think the Diva Toolbox would be a good vehicle for that conversation? Please tweet me @davidscohen or post a comment with your thoughts. Thanks!

Also posted in Branding Thoughts, commentary, entrepreneurs, friends, Live event, networking, Other Interests, personal branding, podcast | Tagged , , | Comments closed

A visit with The Passionate Entrepreneur

I recently had a great time visiting with Kenneth Brown, The Passionate Entrepreneur. Ken is a multi-media machine so I was delighted when he invited me for an interview session on his BlogTalkRadio podcast. You can check it out here:
http://www.blogtalkradio.com/e3c/2010/02/12/what-is-your-personal-brand

I’ve actually been considering giving the BlogTalkRadio format a try, perhaps even doing some live “Brand Therapy” sessions to give listeners some insights into what I call the Whole Brand ThinkingTM process. I’d love to hear from you if you like the idea, or if you think you might be interested in being the subject of such a session.

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ACS Young Professionals – Personal Branding Talk

Be a Beacon – speech for ACS Young Professionals (mp3)

Had a great time meeting with everybody at the American Cancer Society’s Young Professionals – Professional Advancement Series last Thursday. I made a ninja recording with my Livescribe Pulse pen so please forgive the audio quality. The whole thing is about an hour long. Big thanks to Rachael Kaplan for bringing me in and to all the good folks who made me feel so welcome.

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