How can I help? Well, I like to begin by listening.In fact, when we’re working together I do something which I call structured listening. The idea is to help quickly draw out from our conversation the essential ideas, values and passions that are authentic to you.
This is personal positioning.
By digging for these root patterns we can lay the foundation for your brand story – not a thin veneer of marketing gloss, but a positioning deeply rooted in your motivations and priorities. One that is solid, resilient – one that you can build on today and build even more on tomorrow.
So with the idea of structured listening in mind, here are a few things we can do together:
You’re stuck, hit a wall, roaming an endless plateau, at a loss for words – let’s kick it around. This one-hour consultation is designed to open up your inner brand dialog so you can get a handle on where your story is cloudy. The Brand Kicker Call – find out more, and get the homework assignment (ack – homework!).
What a Brand Therapy series is all about is digging in deep to build a powerful brand foundation based on the patterns, values and motivations that make you uniquely you. By understanding you and what makes your brand tick you can build your marketing strategies on a firm footing, setting expectations for your services that are aligned with your strengths and your personal success drivers. Brand Therapy Series – find out more, and guess what? There’s homework here too but you’re worth it.
Confused about your website? Looking for a little feedback? Want someone to look at your website who can give you some no nonsense feedback? This 19-point critique of your web presence can help you get a handle on what’s good and bad about your website. The Equation Arts Web Review – find out more and YAY!, no homework this time.
Get the butterflies when it’s your turn to stand up and say what you do? Not sure what to say? Don’t feel like you’re connecting? Let’s put the beacon principles to work for a pitch that builds impact. Pitch Clinic – find out more
Got a great team, but they’re stagnating? Are they bewildered by the new world of social media? Confused about how to present themselves on line? The Team Tune Up could be the answer your looking for: we’ll spend the first half talking about being the ambassador of your brand and how that translates to social media. In the second half we’ll dig into examples on LinkedIn, Twitter and Facebook. Team Tune Up
Are you in need of a new website, but nervous about making the wrong choices and wasting time, money and effort on decisions that aren’t right for your business or your brand? I offer web consulting services to help guide you through the process of finding the right web marketing fit for you and your business. Web Guidance
Is your business too small to have a marketing department? Is your business plan a little light on the planning part? Do you need a little ongoing guidance to help you stay accountable to your marketing objectives? If you’d like to have strategic marketing input, but aren’t ready to have a full-time VP of Marketing, then let’s work out a custom marketing coaching plan that fits where you are today and keeps you moving toward where you want to be tomorrow. Marketing Coaching
“David Cohen’s branding process is invaluable. He has been brilliant in helping me crystallize my thinking, my brand and my message. His vast experience in all arenas of social media has exposed me to numerous business opportunities. David’s services have been an integral part of my success.”
~Nadia Bilchik, President at Greater Impact Communication, Editorial Producer at CNN