Don’t build a better mousetrap

The Better Mousetrap by David Cohen

Sometimes the good stuff leaps out at you during a random phone call. Tonight it was from my good friend David Bailey, a source of many gems, but this one I particularly liked. So, with his permission:

If your customer has a mouse, don’t build the better mousetrap. Just trap that mouse.

Don’t just focus on what you can do. Focus on solving your customer’s problem.

Share
This entry was posted in Branding Thoughts, commentary, mad scribblings and tagged , , . Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.


Warning: Use of undefined constant thematic_singlecomment_text - assumed 'thematic_singlecomment_text' (this will throw an Error in a future version of PHP) in /homepages/38/d219234922/htdocs/wordpress/wp-content/themes/buddymatic/library/extensions/comments-extensions.php on line 77
One Comment


  1. Fatal error: Uncaught Error: Call to undefined function ereg() in /homepages/38/d219234922/htdocs/wordpress/wp-content/themes/buddymatic/library/extensions/comments-extensions.php:124 Stack trace: #0 /homepages/38/d219234922/htdocs/wordpress/wp-content/themes/buddymatic/library/extensions/discussion.php(9): thematic_commenter_link() #1 /homepages/38/d219234922/htdocs/wordpress/wp-includes/class-walker-comment.php(179): thematic_comments(Object(WP_Comment), Array, 1) #2 /homepages/38/d219234922/htdocs/wordpress/wp-includes/class-wp-walker.php(144): Walker_Comment->start_el('', Object(WP_Comment), 1, Array) #3 /homepages/38/d219234922/htdocs/wordpress/wp-includes/class-walker-comment.php(139): Walker->display_element(Object(WP_Comment), Array, '5', 0, Array, '') #4 /homepages/38/d219234922/htdocs/wordpress/wp-includes/class-wp-walker.php(387): Walker_Comment->display_element(Object(WP_Comment), Array, '5', 0, Array, '') #5 /homepages/38/d219234922/htdocs/wordpress/wp-includes/comment-template.php(2203): Walker->paged_walk(A in /homepages/38/d219234922/htdocs/wordpress/wp-content/themes/buddymatic/library/extensions/comments-extensions.php on line 124